You have probably heard of the 80/20 rule, which says 80% of your results come from 20% of your efforts. With a well-trained researcher, you can focus on the 20% that produces results and virtually nothing else. A skilled researcher will allow performers to focus on “money activities” and closing deals and will free up a ton of valuable time.
Some researchers are admin oriented whereas others function more as “junior recruiters.” I’ve used researchers for several years and have had them perform a large variety of tasks in my office. Here are 21 things a researcher can do for your firm:
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- Send out follow up email marketing information (articles, newsletters etc.) to clients and prospects.
- Generate marketing leads using the web and company databases to develop reports.
- Prepare a “hot list” of candidates for email marketing.
- Return low level messages for senior staff.
- Gather key data from client websites: contact names, systems used by that company, buzzwords. This can be tracked and then later searched.
- Name gathering, sourcing and pre-qualification of candidates.
- Handle interview travel arrangements.
- Client visits with the senior staff (adds credibility to bring your “Research manager”).
- Cover for staff when on vacation.
- Answer the telephone/screen calls.
- Post all jobs to relevant sites.
- Screen all incoming resumes.
- Schedule interviews.
- Conduct reference checks via a standardized, professional format.
- Web page administration and refinement.
- Web research for industry information: gives you just the best parts. Reading industry news feeds on mergers and acquisitions etc and feeds it to your team.
- Keep the database contacts fresh and standardizes data entry.
- Create PDFs for your articles or marketing materials.
- Water plants, sort mail, keep supplies stocked.