Who wants to be thought of as an “employer of choice?”
“Don’t we all,” says Karin Lash, regional director, interactive strategy for TMP Worldwide.
But, how do you do that? How do you build an employer brand?
We caught up with Lash and Ryan Estis, senior vice president and chief talent strategist for NAS Recruitment, who shared with us some of the essentials of effective brand building. Watch as these experts outline the ingredients for building a brand that will help you attract quality candidates.
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