8-Track, Anyone?

Remember 8-Tracks? Better yet, remember record albums? Think back, if you can, at how the music industry has evolved: albums, reel-to-reels, 8-tracks, cassettes, CDs. It wasn’t really until the advent of digital music that you could finally and clearly see the music industry’s stripes. How did they react to this newest, latest technology? They dug in their heels and sued. Sued artists, sued people downloading music files, sued websites. And the result? Today, more people listen to more music than ever before in the history of the world. They couldn’t stop it.

As recruiters, we can learn from the music industry. Ultimately, digging your heels in isn’t a winning proposition. Defending the status quo is a dead end. Finding the best talent is always a challenge. And the way to do it is always changing. The things that worked for us even two years ago are not the best strategies today.

And for those leading a recruiting team? Balancing the tools, technology, systems, process, metrics, and a team of recruiters can be overwhelming. Sometimes the best thing you can do is get out of the office and immerse yourself in an environment where you can meet new people, hear innovative ideas, and think strategically about where you want to lead the function.

If you’re ready to hear new ideas, learn from your peers and engage in the largest gathering of recruitment professionals, I encourage you to attend ERE’s Fall Expo in Hollywood, Florida, September 7-9.

This event (that I’m chairing) will feature a unique blend of talent acquisition practitioners and thought leaders speaking about the most timely and important issues addressing talent acquisition. In a few days, you can hear best practices and tips about candidate management, talent acquisition process improvement, mobile apps for recruiting, building a talent pipeline, and becoming an employer of choice.

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So do what it takes to adapt, grow, and embrace what’s coming. See you in Florida!

(Hat tip to Seth Godin.)

Linda Brenner is co-founder and managing partner of Talent Growth Advisors (TGA), a national management consultancy based in Atlanta, Georgia. Prior to founding TGA, she led talent acquisition and talent management teams for companies such as Gap, Pepsi/Pizza Hut, and The Home Depot.

She started TGA in 2004 with the vision of helping business leaders improve talent results leveraging experience across operations, finance and talent management.

She and the TGA team have run finance and talent functions at Fortune 500 companies and have partnered with clients such as Coca-Cola, Raytheon, L’Oréal, Ogilvy, and Expedia. She works directly with companies to align talent strategies that map to the bottom line.

TGA helps clients with talent planning, talent acquisition and talent management current state assessment, process design and implementation services. She is passionate about defining what great looks like in measurable terms and taking concrete, measurable, and staged steps to get there.

TGA recently released the results of a first-of-its-kind Intellectual Capital Index that revealed that talent is the number one driver of market value in the Dow Jones Industrial Average.

This finding has talent strategy and management implications for companies of all sizes.

She co-wrote, along with TGA Co-Founder Tom McGuire, Talent Valuation: Accelerate Market Capitalization through Your Most Important Asset, which details the firm’s innovative approach to talent strategy. She’s also the author of How to Manage Self-Directed Employee Development.


3 Comments on “8-Track, Anyone?

  1. I think there was a 4-track prior to an 8-track, but I do not want to date myself too prehistorically.

    One thing that I think we also can learn from the music industry…at its core, it is still about “music.” The digging in of heels was about how music was going to be delivered; the respective platforms. The parallel can drawn to recruiting. At the core of the discussion, it is still about “recruiting.” The digging in of heels is about platforms and how we engage prospects.

    It sounds like your presentation has a great vibe to it.

  2. Nope, no 4 track. We went from reel-to-reel to cassette to 8 track to HDtape (a total bust) to CDs.

    But back to the real issue. I’ve been around recruiting since high school (dad was a headhunter) and for all the technology and social media, I keep hearing the same broken record ” we need better candidates, faster and cheaper and they should be ready when we need them”

    For all the noise about ATS, Social Media etc., Those of us who came up in days of postcards and phone calls, can attest that we were still able to source great people and get them hired.

    Some of the best recruiters I know now still rely on phone calls and their contact list. I can tell you, it can still get you to people much faster than endless boolean strings and surfing through hundreds of resumes online.

    Those who know me know I am hardly a luddite but the more I attend conferences and webinars , the more I beleive there is little new in recruiting and we need to get back to basics and stop magic thinking that twitter is really going to solve our challenges.

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