A New Employer Branding Tactic: Using Webinars to Attract Talent

Talent-acquisition teams are always on the hunt for new ways of attracting top talent. When new tactics are also free and effective, all the better.

One company we ran across recently has used webinars to attract and convert talent.

The basic idea is to feature a key employee talking about an interesting project or other employee value proposition. Then, follow up with webinar registrants to see which of them want to interview at your company.

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Phil Strazzulla is the CEO of NextWave Hire, a recruitment marketing software company.  NextWave Hire powers talent communities, enhances your career site, creates employer branding content, and spreads the word on social about your talent brand. He was an early stage investor at Bessemer Venture Partners before getting his MBA at Harvard Business School where he founded NextWave Hire.


2 Comments on “A New Employer Branding Tactic: Using Webinars to Attract Talent

  1. Thanks for the share Todd,
    I believe DHS has also recently tried this tactic for attracting talent specifically females to consider careers in law enforcement which as you know are woefully under-represented in the Federal Workforce for that occupational category.

    We find that many of the virtual event platform solutions like our proprietary one or others like 6Connex use webinars as key component to sharing career development tools to wrap around recruitment communications & consumer marketing collide once again to really help those that may have limited resources.

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