A Smart and Simple Way to Share Culture

We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: through a Spotify playlist hosted on its career site.

A music playlist is an easy asset to crowdsource — just ask a few people in your company to suggest one or two songs they like.  Then, embed the play list on your career site; Spotify and most other music hosting platforms have free embed codes.

The best thing about this strategy is that it plays off the concept of driving your recruiting through virtuous cycles, which can super charge your culture.

Here’s more:

Phil Strazzulla is the CEO of NextWave Hire, a recruitment marketing software company.  NextWave Hire powers talent communities, enhances your career site, creates employer branding content, and spreads the word on social about your talent brand. He was an early stage investor at Bessemer Venture Partners before getting his MBA at Harvard Business School where he founded NextWave Hire.


1 Comment on “A Smart and Simple Way to Share Culture

  1. Interesting concept. But I’m wondering if there would be legal implications for bigger brands using copyrighted music on a branded web property? May need to be distributed via an alternate means.

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