A Valentine Story: Monster and HotJobs Are One

Note: This post has been updated.

Monster and HotJobs, betrothed last year, are now officially one. Fittingly, the integration of the two career sites was announced on Valentine’s Day.

The HotJobs address now goes to Monster.com, boosting its cumulative global job seeker traffic to over 46 million unique visitors monthly, reports the company. Every day in the U.S. some 25,000 resumes are added, says Monster.

Monster paid Yahoo! $225 million for HotJobs, a site it once thought it would own until Yahoo! swooped in and scooped it up for $436 million. Besides the business, it also got a traffic deal in which Monster becomes the featured career provider for Yahoo! U.S.  It has crafted additional deals with other Yahoo! sites globally, just last week announcing a deal for much of Latin America.

According to Monster’s announcement, it now has the most job postings in 19 of the top 20 industries and in 45 out of the top 50 cities as compared to any leading online career site.

Update: The data, however, is from June 2009-May 201o. For most of that period, Monster didn’t own HotJobs, whose numbers are used in the calculation.

That term “leading” online career site, defined in the footnotes as including Dice, LinkedIns career pages, and several others, is really code for CareerBuilder, Monster’s biggest and toughest competitor in North America. The two companies are virtual blood enemies, with CareerBuilder doing most of the trash-talking over the years.

When the announcement of the acquisition was made by CEO Sal Iannuzzi a year ago, CareerBuilder issued a lengthy critique of the purchase. It boasted that despite the pending traffic deals, “CareerBuilder has been the U.S. traffic leader since 2004 and will continue to be in the future.”

We’ll have to wait until comScore releases a public report to see where the two stand now.

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Update: But a private comScore report for January shows CareerBuilder with 25.1 million monthly uniques to 18.8 million for Monster and HotJobs combined.

Counting traffic is contentious and always debatable. So there’s no doubt someone will argue that the numbers presented here exclude traffic to one or another site that should be included. Or perhaps that some of the sites included in the CareerBuilder shouldn’t be included.

But in 2009, when comScore last released traffic counts of the top career websites, CareerBuilder was well ahead of Monster and HotJobs. Their combined traffic was well past the CB count. Don’t take that to the bank, because there is duplication there. It will be interesting to see what the new counts are when (if?) comScore offers a public report.

However, Monster can certainly boast about its advertising network. comScore says that in December, Monster’s Career Ad Network had 61.8 million uniques, ranking it 43rd on the list of the 50 ad groups it studies.

Also worth mentioning is the newspaper network that Monster got from HotJobs. It now has some 1,000 daily and weekly newspaper partners with a presence in all 50 states. The irony in this is that CareerBuilder is owned by three newspaper companies and Microsoft, with Gannett its largest shareholder, and Monster was once print’s enemy.

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.

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3 Comments on “A Valentine Story: Monster and HotJobs Are One

  1. “But in 2009, when comScore last released traffic counts of the top career websites, CareerBuilder was well ahead of Monster and HotJobs.”

    The most recent Comsocre report is actually from a January 2010 not 2009:

    “The category grew 20 percent during the month, reaching an all-time high with 51.1 million visitors. Monster Worldwide led the Career Resources category with 19.3 million visitors (up 17 percent), followed by Yahoo! HotJobs with 19.0 million (up 72 percent) and Career Builder LLC with 18.3 million (up 10 percent).”

    http://comscore.com/Press_Events/Press_Releases/2010/2/comScore_Media_Metrix_Ranks_Top-Growing_Properties_and_Site_Categories_for_January_2010

  2. I replied too quickly, there’s actually an even more recent ComScore release:

    Monster, Inc. ranked #1 with 25.5 million visitors in January (up 13 percent), followed by CareerBuilder LLC with 25.1 million visitors (up 29 percent), Indeed with 13.2 million (up 20 percent) and SimplyHired, Inc. with 5.6 million (up 28 percent).

    http://comscore.com/Press_Events/Press_Releases/2011/2/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_January_2011

  3. @Chris: The monthly reports from comScore are not the same as the periodic reports the company makes of entire categories. The reference to Monster having 25.5 million visitors is a bit misleading — (not something that is evident from the release you cite, Chris) — in that it includes all traffic to a Monster owned or managed site. Included in the 25.5 million are the 2.7 million visitors to the OPM, which Monster manages for the federal government, but which carries no other job listings; 3.6 million visitors to Military Advantage, a resource site, 1.4 million visitors to Monster’s various community sites, and several thousand more to a variety of sites such as Tickle, TMP, and Trovix.

    The release I cited is the only public comScore release specific to the career category that I’m aware of.

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