Announcements From ERE Expo

Jobvite isn’t making a big splash about this, but it has a new social recruiting tool for job seekers. Think of it as a combination of bit.ly, the URL shortening site that allows you to track your links, and Jobvite’s matching service.

I only heard about it this morning at Expo, so there has been no time to try it out. But between what I was able to see and what Dan Finnigan, Jobvite’s CEO told me, it could be a useful tool to help out friends looking for a job.

When you come across an interesting job, you can use the site to shorten the URL (which creates a Jobvite connection). Then detail the job in the next screen, which Jobvite will use to match to your Facebook, Twitter and/or LinkedIn connections. Then you give Jobvite permission to access those friends and connections and send the job to those that match.

Must you be a job seeker to do this? It doesn’t look like it. It appears even recruiters can use the tool to send announcements to their networks.

It’s a minimalist site, so you’ll have to experiment to see what it does and how best to make use of it.

JobTarget

The company now offers metrics for all its recruitment advertising customers. OneClick Analytics lets employers analyze the effectiveness of their ad placements, measuring views, clicks, applications, interviews, and even hires, says JobTarget.

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The announcement of the new service was made today.

The analytics are detailed enough to monitor even such things as “when and where candidates abandon their applications, what kinds of technology they’re using, and even what day of the week yields the most candidates,” says the JobTarget announcement.

The company has a network of thousands of niche, regional, and diversity job boards that employers can select from for their job posts. The OneClick Analytics now can help them decide which of them are the most effective, and even help them improve the job post wording.

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.

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