App Can Make Facebook Recruiter Friendly

Facebook‘s 250 million members would be a recruiter’s gold mine except for one thing: there’s a bouncer at every entrance and there are 250 million entrances.

The analogy doesn’t hold up perfectly because friend collecting is a Facebook pastime, and if you ask around you can almost always find someone to let you into any network. But it’s still not recruiter friendly. Unlike LinkedIn, where the search tools were designed with recruiters in mind, Facebook’s tools seem intended to discourage sourcing.

Yet those millions of Facebook members are too tempting a target to resist. Since the beginning of the year Appirio and Jobvite have both come up with applications that connect HR tech systems of their own or their partners with Facebook. Both however, are intended for corporate recruiters using either Salesforce or Jobvite’s recruitment system. Both focus on referrals.

InSide Job is different. It’s a Facebook application that individual users choose to deploy, making them searchable and findable to other InSide Job users.

The idea came to Lorne Epstein, a career recruiter, as he tried to get contacts out of LinkedIn for free.

Says Epstein, “They charge $10 for an email (there are corporate accounts, but he’s talking about an individual search) and there’s 40 million profiles. Facebook has 250 million and it’s only getting bigger.”

So Epstein, author of You’re Hired! Interview Skills to Get the Job, came up with a simple way to connect recruiters with Facebook users, and job seekers with the people who might be able to help them get a job.

It’s called InSide Job and it’s an application that allows its users to search other InSide Job users.

The process is straightforward enough. You must choose to use InSide Job and allow it to import resume information from your Facebook page or enter it manually. Then sit back and wait for a recruiter to contact you or search for people in the InSide Job network who might be helpful in your job search.

Coincidentally, Epstein pulled together the people to develop InSide Job from his own personal network.

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Epstein freely acknowledges that the challenge for Inside Job is adoption. In order for it to be a moneymaker for Arlington Soho, the company he set up to manage and market the application, he figures the user volume would have to be around 100,000 or more. Considering there are hundreds of available applications, growing the 5,000 current users is no mean feat.

Musical Chairs – InSide Job from Lorne Epstein on Vimeo.

Flashmob marketing with musical chairs in Washington’s Dupont Circle can’t hurt, but the competition for attention is keen, and Jobvite and Appirio have a head start.

Still, InSide Job is further evidence that recession or not, there’s intense interest in leveraging the social media.

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.

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14 Comments on “App Can Make Facebook Recruiter Friendly

  1. This is no better than the CareerBuilder Facebook app and focuses entirely on active candidates. We’re yet to see a Facebook app that people other than the most desperate of actives adopt.

    For now, it’s all about driving people to your company’s careers Facebook page and building relationships from there.

  2. I’ve taken a look at this application and have come to the conclusion that this is for US Citizens only. Does anyone know if there is an application for Canadians?

  3. It might have been a momentary glitch, Jeremy. I just tried it and got right in without an error message.

    Give it another try and if you still have problems, email me directly.

  4. I’m looking to add more functionality to our corporate FB page by having direct feeds of job openings posted directly to our FB page. While I know Career Builder does this, it’s exclusive to CareerBuilder postings..does anyone know how to accomplish this?

  5. Hi Brooke,
    Yes there are a number of ways you can set up direct feeds into your Facebook Fan Page. One that I’ve been impressed with is FriendRecruit through Flash Point Social Media. If you want a contact over there, let me know. twitter.com/JenGreenfield

  6. it also worries me that it’s been a very long time since Lorne (or whoever) has updated their FB page.

    think this is a lost cause?
    i won’t lose hope though since you just now wrote a story on them, BUT my guess is they went under.

  7. The company didn’t go under; at least not in the 72 hours since I spoke with Lorne. The app is free and costs nothing to use.

    The downside to the deal is that chicken and egg thing: For it to be a really useful tool, lots of people need to use it. The best way to get people to use it is to have lots of people using it.

    I again checked the site. Still there, but you do need (obviously) to be a Facebook member. Is it possible, Jeremy, that your IT folks are blocking access to Facebook? That would be so last century, especially for a recruiter. But it can happen. Or if you are working offsite, is there something else blocking access?

  8. i’m onsite at sbux HQ & logged into my FB account just fine.
    must be IT blocking my ability to add apps to FB, but that doesn’t seem right … hmmm
    sending you a drink anyways; appreciate the fact that at least you engaged!

  9. Everyone,

    My name is Lorne Epstein and I am the CEO/Founder of Arlington Soho, the company that made InSide Job. I have been a recruiter for 13 years (you can google me if you wish) and know what you go through when sourcing candidates.

    Thanks for the comments and I hope I can clear up a few of your concerns. I will start with Ryan at the top and work my way down.

    Ryan, InSide Job is akin to LinkedIn in that we are building a network within Facebook of users (who adopt InSide Job) who can be found based on their job title, company they worked for (working, interviewed, aspire to work for, etc). So it’s way better than CareerBuilder. Imaging LinkedIn but with 250 million users and it costs you nothing to search for and contact anyone. We have a feedback system like EBay that allows users to rate each other so it encourages good behavior. We are going to build a tip jar so users can give money to each other for the help they receive.

    There are no resumes or long job descriptions posted on InSide Job. No one asked about that but I wanted to clarify.

    Debbie you are correct, it is for US only right now. I have gotten about a dozen folks from overseas asking me to make a version for their country. We have designed a great work around that will make InSide Job available to the entire world once we release version 2. I can’t tell you how jacked I am about that.

    We are now building version 2 and the deadline for its completion is early October. It will have a better user interface and have jobs post to Facebook’s newsfeed, our twitter account, and the users twitter account plus a few other cool things.

    Jeremy, not sure why you got that error and you are not alone. It has happened before and could be a server issue. Let me assure you our version 2 will eliminate that problem and if it occurs again, just reload the page. Reloading the page should resolve the issue.

    Brooke, I am not sure if career builder does that but you can post all of your jobs for free on InSide Job. American Greeting posted over 80 positions. It only takes a few seconds to post since we only need the company name, job title, and location. You can post the job with as many different job titles as you wish.

    We are going to build a job import function in the future beyond version 2 of InSide Job. We have been asked by several companies if they can export their jobs from their CRM and import them to InSide Job. We will do this for sure and it’s down the road a bit.

    Jeremy, again not sure why you are getting that error, but email me at Lorne@MyInSideJobs.com or you can call if you want to at 240-876-0276. I can walk you through it. We are always up for speaking to users and want to know what’s working and what’s not.

    What FB page are you referring to? If you mean our Fan page, yea, we are busy and have not updated it.

    And no we have not gone under! We are working hard to make version 2 awesome. I just got the first draft of the new graphic elements and they rock. We are going to give you a Google like search bar that covers our entire database.

    John is correct. We currently have 5000 users since release in April 2009 and we are growing. And John is correct Jeremy. If your company is blocking FB you could get that error.

    We need you to share the application with your friends and help us get our user base up. Click on the Invite Friends feature in the upper right hand corner. Once we have critical mass you are going to LOVE using it. We know we are small now, but so was most everything. You are just hearing about InSide Job before the rest of the world thanks to John and his coverage of what we did.

    Thank you everyone for this discussion. I love to interact with our users and if any of you want to Beta test version 2 as its being built, let me know. My email again is Lorne@MyInSideJobs.com and you can friend me on Facebook at Lorne Epstein (the one with the picture of my wife kissing me!). Please pardon any grammar errors I have made in my reply.

    Enjoy the day,

    Lorne Epstein
    CEO
    Arlington Soho

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