“How much would I have to pay you if I told you tomorrow you were going to die?” asks U.S. Army Col. Donald Bartholomew, director for marketing and strategic outreach for recruiting command.
With a question like that, it really puts the “typical” recruiting challenges in perspective. That’s the takeaway message after listening to how recruiters in the U.S. Army are working to recruit soldiers.
Col. Bartholomew spoke at the ERE Expo 2007 in San Diego, noting that Army recruiting has plenty of its own special challenges. For starters, about 70% of people are ineligible because of medical, “moral,” weight, or other issues such as asthma, flat feet, eye or hearing loss, and color-blindness.
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