Ask Barb: The Recession Is Over

Dear Barb:

I’m having a hard time convincing my recruiters that the recession is over. I keep hearing business is improving, but that is not the case in my office. We’re struggling to keep the doors open. Many of our clients are not hiring and when they do, they often find their own candidates by using Job Boards and Social Media. I’ve never seen it take so long to obtain job offers. When we do finally get a job offer, often our candidates are no longer interested. I need to turn this around before I lose my business. Any suggestions you may have are greatly appreciated.

Sheila M., Memphis, TN

Dear Sheila:

The recession is over, but it’s still not easy to land new clients. Client development is a process based on building rapport that leads to a profitable client relationship. If you don’t have sufficient job order flow, 85% of the day must be dedicated to client development. We have a twelve-step client development process I’d be glad to share with you if you email Check nine references daily and convert these into marketing presentations. Also have everyone in your company market a candidate daily into 5-7 companies. You will get results where you put your focus.

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When you do write job orders, obtain interview times and a target date to fill. This will give you the appropriate timeframe for offers. When clients fall in love with a candidate the process shortens and hires are completed quickly. Continue to submit candidates until an offer is extended. It’s interesting that talk about the recession disappears when production increases.

Barbara J. Bruno, CPC, CTS

Would you like to Ask Barb a question? Email her at Each month in The Fordyce Letter print edition, Barbara Bruno answers questions from individuals in the Recruiting Profession. We will bring you some of these Q&A responses from Barb each week on

Barb Bruno, CPC, CTS, is one of the most trusted experts, speakers, and trainers in the Staffing and Recruiting Professions. If you want to receive FREE training articles from Barb, sign up for her NO BS Newsletter! Barb has spent the last twenty years focused on helping Owners, Managers, and Recruiters increase their sales, profits, and income.

Her Top Producer Tutor web-based training program jumps-starts new hires and takes experienced recruiters to their next level of production. Barb's cutting-edge program, Happy Candidates, provides you with a Customized Career Portal in less than 10 minutes. Happy Candidates allows you to help the 95% of candidates you don?t place and eliminates the greatest time waster in your business.

If you'd like to contact Barb, call (219) 663-9609 or email


1 Comment on “Ask Barb: The Recession Is Over

  1. 5-7 companies? Is that a typo. How do you market a candidate into 5-7 companies, you mean 5-7 sendouts MPCing? Confused….

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