Ask Barb: Goal Setting Tips

Dear Barb:

I was wondering what goals to set for the coming year? How many placements per month is a good goal to go for? What goals do you set for the recruiters who work for you?

Harry D., Charlotte, NC

Dear Harry:

The goals in my office differ with each recruiter. I ask each person to set their income goal and then based on what they want to earn we set production goals. It is important that each person ties their income into what it will bring into their life and the lives of the people they love. We of course have minimum performance standards.

Recruiters will attain a new level of production and income for their reasons, not because their owner or manager wants them to produce more. Owners often tell me that they think their recruiters could produce more. Of course they can but they will if they tie this higher level of success into what they are personally trying to achieve.

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To figure out what goals to set, ask the following questions:

  1. What do you want to earn?
  2. What commission % do you earn?
  3. What is your average fee?
  4. What is your niche?
  5. How many placements do you need to attain goals set?

You then review individual stats and ratios to determine what results to achieve on a daily basis in order to consistently hit goals set.

Barbara J. Bruno, CPC, CTS

Would you like to Ask Barb a question? Email her at Each month in The Fordyce Letter print edition, Barbara Bruno answers questions from individuals in the Recruiting Profession. We will bring you some of these Q&A responses from Barb each week on

Barb Bruno, CPC, CTS, is one of the most trusted experts, speakers, and trainers in the Staffing and Recruiting Professions. If you want to receive FREE training articles from Barb, sign up for her NO BS Newsletter! Barb has spent the last twenty years focused on helping Owners, Managers, and Recruiters increase their sales, profits, and income.

Her Top Producer Tutor web-based training program jumps-starts new hires and takes experienced recruiters to their next level of production. Barb's cutting-edge program, Happy Candidates, provides you with a Customized Career Portal in less than 10 minutes. Happy Candidates allows you to help the 95% of candidates you don?t place and eliminates the greatest time waster in your business.

If you'd like to contact Barb, call (219) 663-9609 or email


2 Comments on “Ask Barb: Goal Setting Tips

  1. What a non-answer – this how those who are trying to sell you something answer a simple quesiton.

    Here’s my answer: Two permanent placements per month should be your goal regardless of your industry, along with two initial interviews each week.

    Go get ’em.

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