Ask Barb: SWOT and Gap Analysis Tools

Dear Barb:

My friend participated in your Executive Retreat and said you had them fill out a Gap Analysis and a SWOT sheet.  I’ve been in business for over twenty years and have never heard of either of these forms.  Are you willing to share these with people who did not attend your Retreat?

He said they really got him to think about the changes and actions he’s going to take to grow his business in 2011, which is also my intent.  Thanks in advance.

John S., Colorado Springs, CO Dear John:

It is important that you determine what you plan to achieve in 2011 as early as possible.  The Gap Analysis is a great tool to review your current reality as it relates to specifically what you are trying to achieve in 2011. The SWOT sheet lists your Strengths, Weaknesses, Opportunities and Threats which also must be reviewed in order for you to compile your revenue generating strategies for this year.

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I would be glad to share these two forms with you, please just email my office at  We also offer the recorded version of the Virtual Executive Retreat at a reduced price – call our office and ask for Beth 219.663.9609.  If you fill out these two forms, it will help you strategize the growth of your company in 2011.

Would you like to Ask Barb a question? Email her at Each month in The Fordyce Letter print edition, Barbara Bruno answers questions from individuals in the Recruiting Profession. We will bring you some of these Q&A responses from Barb each week on

Barb Bruno, CPC, CTS, is one of the most trusted experts, speakers, and trainers in the Staffing and Recruiting Professions. If you want to receive FREE training articles from Barb, sign up for her NO BS Newsletter! Barb has spent the last twenty years focused on helping Owners, Managers, and Recruiters increase their sales, profits, and income.

Her Top Producer Tutor web-based training program jumps-starts new hires and takes experienced recruiters to their next level of production. Barb's cutting-edge program, Happy Candidates, provides you with a Customized Career Portal in less than 10 minutes. Happy Candidates allows you to help the 95% of candidates you don?t place and eliminates the greatest time waster in your business.

If you'd like to contact Barb, call (219) 663-9609 or email


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