Humans began talking as early as 2.5 million years ago. It might have been groans and grunts, but humans were using their facial expressions and vocal … Read more
With more than 20 years’ experience, Corrine Sandler has established a reputation for unparalleled consumer understanding and insight development. She has worked with some of the world’s finest companies and their market-leading products and brands to develop innovative, sustainable, and profitable consumer, brand, corporate, and trade strategies for diverse industries and product categories. She is a visionary in her field, constantly pushing boundaries in product development to enhance the industry she is so passionate about. She is the modern day Sun Tzu; her dogmatic approach to winning all business battles, is based on the art of war -- intelligence first. Her book Wake Up or Die is a powerful, exceptionally written treatise on the use of Intelligence in business today. She explains how to apply ancient military tactics in a modern business economy – to win every battle without waging war. Her fundamental philosophy is no war has been won without intelligence and never will.
I am a Data Boss. My business platforms are built on crunching algorithms to reveal trends, tastes, and desires. But when it comes to hiring, I shut my … Read more