If you’re starting from scratch on your employer-branding metrics, there are two major buckets you should be thinking about in order to have a strong … Read more

If you’re starting from scratch on your employer-branding metrics, there are two major buckets you should be thinking about in order to have a strong … Read more
Many talent-acquisition teams are starting to proactively nurture pools of candidates into pipelines or talent communities. When a new req comes in, a … Read more
Marketing teams track everything that happens on their site. These insights allows them to understand what tactics are working, and how to drive more … Read more
In talent acquisition, we always want to better understand our end customer — the job seeker. With that in mind, I wanted to share some data that … Read more
Glassdoor’s HR team is using a very interesting tactic to attract talent. Specifically, it is using their Robots.txt file to communicate with … Read more
Over 30 percent of Google searches are related to job searches. But, the majority of these search results are completely dominated by Indeed, LinkedIn, … Read more
This summer we asked hundreds of HR leaders for their thoughts on what HR will look like five years from now, in the year 2023. Most people believe that … Read more
The candidate experience can be greatly enhanced through embed codes that pull in unique content and tools like chatbots, Spotify playlists, Instagram … Read more
We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: … Read more
Facebook is a massively underused tool for attracting talent to your organization. Each day nearly 1.5 billion people access the site, much more than … Read more
Talent-acquisition teams are always on the hunt for new ways of attracting top talent. When new tactics are also free and effective, all the better. One … Read more
Employee-generated content is one of cornerstones for a strong employer brand. Employees’ voices are authentic, and can go in depth about specific … Read more
A lot of companies are contemplating adding a chatbot to their careers site in order to drive higher conversation rates into the applicant tracking system, … Read more
Building a talent community is a great step in pipelining talent. But, it’s just the first step. Once you get people to opt in, you have to engage … Read more
Measuring the overall effectiveness of your talent acquisition strategy can be challenging at best. There are so many metrics to keep track of, and many … Read more
There seems to be a lot of talk about talent pipelines, or CRM, or talent communities, or whatever you want to call it. There’s good reason for that: … Read more
There are so many different solutions for “employer branding” out there. You can invest in review sites, social media, employee testimonials … Read more
Virtuous cycles underpin some of the most successful businesses in the world, from Amazon to top venture capital funds For example, Amazon has super low … Read more
Much has been written about your marketing department’s role in building your employer brand, how it can help in social media recruiting, etc. In another … Read more