If you’re starting from scratch on your employer-branding metrics, there are two major buckets you should be thinking about in order to have a strong … Read more
Phil Strazzulla is the CEO of NextWave Hire, a recruitment marketing software company. NextWave Hire powers talent communities, enhances your career site, creates employer branding content, and spreads the word on social about your talent brand. He was an early stage investor at Bessemer Venture Partners before getting his MBA at Harvard Business School where he founded NextWave Hire.
5 Key Metrics for Your Talent Pipeline
Many talent-acquisition teams are starting to proactively nurture pools of candidates into pipelines or talent communities. When a new req comes in, a … Read more
Career Site Metrics You Should be Tracking
Marketing teams track everything that happens on their site. These insights allows them to understand what tactics are working, and how to drive more … Read more
The Days and Times With the Highest Conversion Rates for Job Applicants
In talent acquisition, we always want to better understand our end customer — the job seeker. With that in mind, I wanted to share some data that … Read more
Glassdoor’s Talent Hack
Glassdoor’s HR team is using a very interesting tactic to attract talent. Specifically, it is using their Robots.txt file to communicate with … Read more
The Two SEO Queries That Recruiters Should Care About
Over 30 percent of Google searches are related to job searches. But, the majority of these search results are completely dominated by Indeed, LinkedIn, … Read more
Recruiting and HR in 2023
This summer we asked hundreds of HR leaders for their thoughts on what HR will look like five years from now, in the year 2023. Most people believe that … Read more
Embed Code Basics for Your Careers Site
The candidate experience can be greatly enhanced through embed codes that pull in unique content and tools like chatbots, Spotify playlists, Instagram … Read more
A Smart and Simple Way to Share Culture
We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: … Read more
When Facebook Worked for High-volume Hires
Facebook is a massively underused tool for attracting talent to your organization. Each day nearly 1.5 billion people access the site, much more than … Read more
A New Employer Branding Tactic: Using Webinars to Attract Talent
Talent-acquisition teams are always on the hunt for new ways of attracting top talent. When new tactics are also free and effective, all the better. One … Read more
Best Practices for Collecting Employee Testimonials
Employee-generated content is one of cornerstones for a strong employer brand. Employees’ voices are authentic, and can go in depth about specific … Read more
What 1 Million Chatbot Conversations Tell Us
A lot of companies are contemplating adding a chatbot to their careers site in order to drive higher conversation rates into the applicant tracking system, … Read more
How to Effectively Engage Your Talent Communities
Building a talent community is a great step in pipelining talent. But, it’s just the first step. Once you get people to opt in, you have to engage … Read more
A Simplified Way to Measure the Value of Your Recruiting
Measuring the overall effectiveness of your talent acquisition strategy can be challenging at best. There are so many metrics to keep track of, and many … Read more
Talent Pipelines, Explained
There seems to be a lot of talk about talent pipelines, or CRM, or talent communities, or whatever you want to call it. There’s good reason for that: … Read more
Where Job Candidates Most Research You
There are so many different solutions for “employer branding” out there. You can invest in review sites, social media, employee testimonials … Read more
What Amazon’s Success and Recruiting Have in Common
Virtuous cycles underpin some of the most successful businesses in the world, from Amazon to top venture capital funds For example, Amazon has super low … Read more
Hiring Managers: the Sleeping Giants of Your Employment Branding Efforts
Much has been written about your marketing department’s role in building your employer brand, how it can help in social media recruiting, etc. In another … Read more