Bank On It: Finding Financial Services Professionals

The world of banking, like most industries, has its share of publications and associations. There are also job boards focused exclusively on positions with financial institutions. And since the people visiting these online locations are literally of a show-me-the-money mindset, you can put these sites to work to show you the candidates. Earning Interest American Banker.com is the online version of the venerable daily newspaper that has served the banking industry for more than 165 years. The site charges for its information, but you can check it out for free on a two-week trial basis. While the annual subscription price may seem steep, if you’re recruiting heavily in the banking industry, it may prove to be worth your while. Because it is a daily publication, the information is about as up-to-date as you can get. In the ever-changing world of banking, this is definitely a plus. The articles in the e-zine are filled with the names of people and events at a myriad of financial institutions. In addition to the daily publication itself, the site offers other candidate-finding opportunities. The “Company Index” is an alphabetical listing of banks and other financial services organizations in the news. Below each name you’ll find a brief description of the most recent article(s) about that company. You will need a subscription to access articles about a particular organization. The “Company Index” feature can help you target companies from which to recruit, using the information contained here about major events, such as mergers or acquisitions. This resource can prove very valuable. The site’s homepage search box also lets you look for information by keyword. This is another way to hunt down news about a company or a particular operational area where you might find candidates. More detailed search options are available at the “AB Archive.” Although most information at American Banker.com is restricted to subscribers, there is a section of the site available to visitors. Selecting “Research Cntr” from the homepage takes you to a page where, with a little creativity, you can uncover quite a bit of useful information. The search feature at “Banking Research Center” lets you search for articles and information by keyword?and it’s free. Access is provided to items returned in the listings. There are also a number of categories at the “Banking Research Center” that you may want to take advantage of. Under the heading “Banks & Financial Institutions,” for example, you’ll find “Rankings & Lists.” Selecting it leads to a page where you can then select from reports that rank banks according to various criteria. Clicking on “NIC: Top 50 Banks by Assets” leads to a list of the largest U.S. financial institutions, which includes each bank name, as well as the city and state of its corporate headquarters. Each name is a link to another page where you can choose from several menus and obtain more information about a particular organization. If you were recruiting for a bank outside your geographic region, this feature could help you learn about the competition… and where the candidates might be. Members Of The Board From American Banker.com there is a link to bankjobs.com, a career site devoted to banking and financial services. With more than 4,000 current resumes available, the targeted site charges an annual flat fee for database access. Postings at bankjobs.com are available to employers and recruiters on a per-job basis, or job postings may be purchased in blocks. For an additional fee, companies can post profiles at the site. A profile includes a logo that links to a page where detailed company information is provided. The page itself then links to the organization’s corporate Web site. bankjobs.com has partnership arrangements that come with a full range of services. A partnership contract is typically structured to include a large number of postings at a volume discount, access to resumes and a company profile. As a partner, a company has the opportunity to take advantage of banner advertising at the site, an automated job posting process and other options. <*SPONSORMESSAGE*> In addition to its job board, bankjobs.com also features a page of links. Selecting “banking and career related links” from the homepage takes you to lists of associations, publications, career and recruitment resources that could be useful when you’re looking for financial services professionals. An Xchange Of Candidates Bank Administration Institute’s site, BAI Online, is a place where you’ll want to spend some time. BAI offers event information, an online publication and a link to its new job site, BankJobSearch.com. These are all areas to utilize when searching for candidates. However, what is perhaps the best feature of the site can be found by clicking on “Discussions.” Doing so will lead to the welcome page for the site’s forum. You must register and obtain a password to enter BAI’s Online Xchange. Once you do, you can use the forum. With a variety of areas that run the gamut of financial topics, there are discussions about “Cash Management, “Retail Banking” and “Treasury Management.” Be sure to select “All Messages” in order to have access to all available messages for each subject category. After “All Messages” is chosen, the number of messages for each category will appear in parentheses alongside its name. Then, to select an area of interest, simply click on the category name. The topic titles of various discussions are returned. When you select a topic to view at BAI Online Xchange, you get all messages pertaining to a particular discussion thread. This makes finding the most knowledgeable candidates fairly easy. Usually, respondents to the questions are the people you want to make contact with. As with most forums, the name and email address of a poster is returned when a message is selected. While this is a way to contact a candidate, an email address itself often provides company information. Sometimes, as was the case in a recent message, a person will actually mention his or her employer. Use courtesy when contacting candidates mined from discussion forums. If you’d like to correspond with a forum member about a job opportunity, don’t post a message to the forum itself. This is an unwritten (and sometimes written) rule of the discussion forum community. Instead, write a carefully and politely crafted email to the individual. Not every passive candidate will be interested in speaking with you. If you use a tempered approach, however, you’re likely to make a better impression. Whether you begin by perusing publications, scanning job boards, or looking for people at association sites, you’re bound to cash in on some financial services candidates.

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Paula Santonocito is an e-recruitment strategist and columnist for AIRS, the global leader in Internet recruitment training, tools, news and information. AIRS News:www.airsdirectory.com/news/newsletters/ AIRS Training:www.airsdirectory.com/products/training/ AIRS SearchStation:www.airsdirectory.com/products/tools/searchstation/

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