Bayard Launches RPO and Consulting Unit

It may be the worst recession in decades, but that didn’t stop Bayard Advertising Agency from launching a new recruitment consulting and RPO business.

“Maybe it is a crazy time,” laughs Mark DeChant. “But our clients were asking us for this. There might even be a bigger need now, with HR departments handling so many other things.”

DeChant is managing director of Worklight, LLC, Bayard’s new RPO subsidiary. He comes to the company from CareerBuilder, where he was an area sales manager. His background includes a stint as business development manager at staffing firm Ranstad.

Although Bayard is only the second large recruitment ad agency to branch into RPO (the other is Bernard Hodes) DeChant says it’s a natural extension of the business. “The deliverable at Bayard, without an RPO, is an electronic version of a person,” he explains. Adding the recruiter between the sourcing and delivery to the client simplifies the process for an employer.

It also gives Bayard another service to offer its 1,100 clients. DeChant says Bayard reps are routinely asked to recommend screeners, sourcing firms, RPOs and the like. “This allows us to keep the revenue in house and makes it easier for the client since we already know them and helped them plan their recruiting strategy,” he adds.

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Worklight is offering a complete RPO menu from screening of resumes to the complete sourcing and vetting of candidates. Worklight also provides HCM consulting and training. “Sourcing, interview techniques, OFCCP compliance,” are part of the training curriculum DeChant notes.

“Now,” he adds, “with this set of services, when a client asks, we can say, ‘Yes, we can help with that’.”

John Zappe is the editor of and a contributing editor of John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.


2 Comments on “Bayard Launches RPO and Consulting Unit

  1. It is important to note that Hodes is not the only other recruitment advertising firm to integrate a RPO practice. First Advantage also has a developed and successful RPO practice that integrates into their total talent acquisition solution.

  2. Trianz


    Thanks for writing such an interesting article. It is not easy to take the right employee especially if we don’t have great human resource division inside our company. Special division of human resource usually required but some companies think that is not necessary thing. Trianz is a client-oriented organization that provides an integrated set of Consulting, IT and BPO solutions, each enabled by innovative and proprietary global execution models.

    Trianz firmly believes that the flawless execution of business, technology and operational initiatives is a key ingredient of business success. Their mission is to partner with business leaders, who share the belief that Execution Matters. They understand top management vision and objectives, visualize business results and translate these to the execution of strategy using relevant technology and process outsourcing.



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