Employee-generated content is one of cornerstones for a strong employer brand. Employees’ voices are authentic, and can go in depth about specific experiences working at a company.
However, collecting this information isn’t always straightforward. Employees are busy. They may also be shy or unsure of what to say. Here are a few best practices after collecting a few thousand employee testimonials.
It’s a two-part series; the two video clips are below.
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