Best Practices for Collecting Employee Testimonials

Employee-generated content is one of cornerstones for a strong employer brand. Employees’ voices are authentic, and can go in depth about specific experiences working at a company.

However, collecting this information isn’t always straightforward. Employees are busy. They may also be shy or unsure of what to say. Here are a few best practices after collecting a few thousand employee testimonials.

It’s a two-part series; the two video clips are below.

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Phil Strazzulla is the CEO of NextWave Hire, a recruitment marketing software company.  NextWave Hire powers talent communities, enhances your career site, creates employer branding content, and spreads the word on social about your talent brand. He was an early stage investor at Bessemer Venture Partners before getting his MBA at Harvard Business School where he founded NextWave Hire.


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