At the Ritz Carlton in Philadelphia the prior week Danny Cahill told the Pinnacle Society attendees about the importance of blogs. I honestly can’t remember what he said about why but it was convincing enough to tip the scale in favor of starting one up. While I am being more open than strictly necessary my biggest reason for writing down my thoughtsÂ is the same one I use for giving blood every time I am eligible. I figure I have plenty, I can make more, and the turnover is probably good.Â Â It’s been fun to say whatever I want while pretending there are more people reading it than the one or two a year who actually mention seeing it just to see me turn pink. I confess to being dubious about the value of blogs beyond a good release and the occasional food fight, ass-kicking or friendly banter this one generates.
I think we see the blogs that might actually have a hand in generating revenues in the same proportion we see the top 100 golfers on Sunday on TV. Along with them there are actually millions of other golfers that no one wants to see, does see, or should see.Â Those millions of golfers spend a lot of money and time and energy following people who recommend that if they buy the club that breaks when you swing it wrong or the splint that keeps your wrist straight then ,YOU TOO, can makeÂ 2 MILLION DOLLARS on Sunday playing a game. I am just not seeing that with blogs.
I just think that ,for those of us who claim to be headhunters who search, that most of our time should be spent either finding out what our clients want or trying to get it for them. People who follow that model never have spent too much time and money on advertising (which is what blogging is in the context it is now being pushed)Â because they have not really needed to. Just like famous attorneys…they do a bit of it but mostly their names are made by the work they do.
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So ,by all means, blog your fingertips off…but do it for the right reasons. Lots of people can make money and get activity through blogging but I just don’t think it is headhunters making placements right now. I would seriously just love it if people would send me stories about direct ,verifiable placements they made because a candidate or client contacted them about the brilliant posting on whatever. Ok. Back to work. That just cost me a couple hundred bucks. All just so my buddy Jerry and the otherÂ nameless nut in Atlanta can have something to do. 🙂