Brand “C”: Finding Advertising and PR Candidates

When searching for copywriters, graphic designers, media planners, and all those other people who help get the message out, be sure to visit sites focused on advertising and public relations. Two sites to “ad” to your list of destinations are Adweek Online and Information Online With articles, conference information, forums and a job board, Adweek Online contains names, names, and more names. Although you may want to consider a subscription because it gives you access to all articles and archives, even without it, the site offers a lot of insight as to where you might find advertising professionals. Articles at Adweek Online can be found by selecting “Today’s Headlines,” “Features” and “Interactive” from the site menu. Choosing “Today’s Headlines” returns a list of articles. Clicking on a summary leads to the article itself, as well as another list of the day’s articles divided into the categories “Advertising,” “Media,” “Brands” and “Interactive.” (You can also access this same “Interactive” category from the main menu.) From “Today’s Headlines,” you can also select “This Week’s News,” which provides a list of articles from the past week – all of which can be read without a subscription. Because articles at Adweek Online are largely based on interviews, they are full of quotes by professionals. These people are all identified by name, position title, and place of employment. If this weren’t enough, under the category “Interactive,” you’ll also find “IQ Movers.” Selecting it leads to a weekly column, which details recent company appointments and promotions. “Adweek Conferences” is another area where you’ll find the names of individuals, their titles, and employers. When a conference from the list is chosen, details about seminars, including speaker and panelist information, is returned. Forums are also a great resource for candidates. And, by selecting “Discussion Boards,” you can enter Adweek Online’s talkfest. Although some of the topics may initially appear too vague to track down a candidate, following the thread of a recent discussion called “How should actors be paid for work in television commercial?” returned comments from several ad campaign professionals. After choosing a discussion, be sure to select the “All Msgs” button to view every posting for that topic. Selecting a person’s name from a posted message leads to an email address, which can then be used to generate a message. In addition to all this, Adweek Online has a job posting area. Choosing “Classifieds” leads to the “Adweek Online CareerNetwork.” A job seeker visiting this section of the site can narrow a search by geographic region, category, company and/or by keyword. Although the number of jobs posted is not large, all are appropriately targeted. An employer can access the resume database by entering into a three-, six-, or twelve-month contract. Job posting fees are separate. Put It to Work for You is a job site focused on public relations positions. Although there are jobs in the advertising field, most positions at the site tend to be oriented more toward communications. Among the categories a job seeker can choose from are “Public Relations,” “Advertising,” “Community Relations,” “Corporate Communications,” “Event Marketing/Promotions” and “Speechwriting.” <*SPONSORMESSAGE*> Another field that can help a candidate narrow a search is “Title,” which divides job titles into “Corporate Titles” and “Agency Titles.” Other filters include geographic location, salary and years of experience. Employers can post individual job openings at, or purchase postings in packages. There are 10 different packages, ranging from 5 to 100 postings, with corresponding cost savings, depending on volume. Each job positing includes a company profile and a logo attachment. With active job postings, an employer has unlimited access to the site’s resume database. Leading You On Although is primarily a job site, under the heading “Industry Resources” there is other information that can lead to candidates. Selecting “Events and Seminars” takes you to a calendar page. After choosing a month, seminar and symposium information is returned. Although links are not provided for every event, in some cases you have the ability to follow through to another page where more details can be found. Under “Industry Resources” you’ll also find “Industry Research.” Selecting it, and then “PR Associations,” leads to just two organizations. But what organizations they are. The first, the Public Relations Society of America (PRSA), has over 20,000 members, and it seems as though the names of many of these people are listed on the site. Selecting “Leadership” takes you to a page where the names of PR professionals can be found under every heading. The second organization, the Council of Public Relations Firms, is another plentiful resource. Selecting “Industry Info Center” leads to several categories you may want to explore. One that you’ll want to be sure to select is “Spotlight on Council Members.” Choosing it takes you to a page where you can reference articles about various organizations, many of which contain the names and titles of public relations professionals. While it’s certainly advisable to pursue candidates who advertise themselves online, using other aspects of advertising and PR sites can provide you with a larger list of people from which to choose. This is important because, after all, when it comes to Brand “C,” it’s about what’s in a name.

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Paula Santonocito is an e-recruitment strategist and columnist for AIRS, the global leader in Internet recruitment training, tools, news and information. AIRS AIRS AIRS


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