Breaking the Mold – Cheap Resumes

“We’re a little guy trying to bust up what’s wrong on the planet,” says Drew Hession-Kunz, chief Internet strategist and CFO of ReplyTo.com. And who knows, he might just succeed. Desperate to find workers, many companies are paying thousands of dollars annually to search through over-used Internet resume databanks. ReplyTo.com bills itself as “an open and fair marketplace for job seekers and hiring companies.” It uses an innovative business model to achieve this goal – one that easily allows small companies and individual recruiters access to plenty of candidates. The bottom line – as a recruiter you pay $30 a year to view as many resumes as you want. Then, if you hire someone through ReplyTo, you owe them 1% of the employee’s annual salary. In turn, ReplyTo pays one half of this fee to the person you hire. That’s it. No hidden costs. In order to use ReplyTo.com, simply register as an employer. (Even if you are a third party-recruiter, you can still register by assuring that you are in a position to assist in hiring someone.) You’ll then be asked to create a recruitment letter that contains some basic information about the company you’re recruiting for and a place to add 500 words to describe the work environment and company culture. And, if writing isn’t your strong point, they offer some sample letters to use as a guide. According to Hession-Kunz, there are currently tens of thousands of resumes in the database and only 200 companies looking at them, although each week these numbers increase. Once registered, you can easily search the “resume-by-career” category. A preliminary search returns your results (I got 1097 results when searching for computer professionals), which can then be refined by searching for keywords, specific state or sub-categories such as data processing, IT managers, or Web developers. A results page is returned and you can select which resume summaries, or capsules, to view. At this point the only information you have is the basic career title and state, so you may need to view many capsules. Each resume capsule contains the following:

  • Resume category
  • Article Continues Below
  • Occupation
  • Position/title wanted
  • Current Status
  • Years of experience
  • City
  • State
  • Country
  • Availability
  • Professional skills

When you see the resume capsule of someone you’re interested in, you hit a reply button. ReplyTo.com then contacts the candidate and lets her know of your interest. The candidate checks out your information and recruitment letter and, if interested, sends you her full resume. In the near future, Hession-Kunz expects employers will also be able to post their open positions right along with their recruitment letter.

Jennifer Hicks, a seasoned Internet researcher who writes extensively on the use of the Internet for job hunters and recruiters, is a contributor to AIRS research. The AIRS Search Guide acts as your personal trainer, guiding you through our Advanced Internet Recruitment Strategies (AIRS) in a highly illustrated offline magazine. Each issue is full of new sourcing strategies, search examples, step-by-step procedures, and AIRS latest research for finding high-value passive candidates on the Internet. Contact AIRS at searchguide@airsproducts.com

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