As the Internet increasingly becomes the main way that job seekers and companies communicate, candidates are screaming for higher levels of on- and offline customer service from the Recruiting community. The level of support they desire includes immediate emailed responses to their resumes, real-time updates on position status, ongoing communications inviting them to update their resumes or revisit your employment site, follow-up contact information, and more. Here are some of the existing resources that you can use to support candidates in addition to any customized candidate support tools that can be developed and added on to your website.
- An Applicant Tracking System (ATS) should already be providing candidates with customizable automatic email responses, and possibly notifications of when positions are filled.
- An Email Marketing System ? a relatively new tool in the talent wars ? can provide you with the ability to automate broadcast communications with certain types of candidates and establish ongoing one-to-one recruitment marketing relationships to reduce time-to-hires and lower “re-recruiting” costs.
- Your recruiting team should be positioned to provide all the “customer” support candidates need and then some, including feedback, follow-up information, and frequently asked questions.
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Companies who are quick to recognize the value of providing higher levels of customer service to candidates will differentiate themselves as employers and spread positive word of mouth about the potential to work at their companies. Those who are late to adopt this customer service philosophy will suffer the setbacks that the online book seller in the example above will face as more and more “customers” respond by backing out of their transactions or (even worse) telling 10 friends that the site isn’t worth visiting or buying from. <*SPONSORMESSAGE*>