CareerBuilder Ends Video Resume Experiment

Little more than a year after introducing video resumes, CareerBuilder has discontinued the service. It was quietly taken offline in June.

The company won’t say how many jobseekers posted videos, but it seems the participation rate wasn’t high enough to warrant CareerBuilder’s effort. Job board spokesperson Jennifer Grasz told us, “We’re always testing the market with new tools and services to enhance the user experience. If the response rates are not there, we’ll reevaluate whether the market is ready and focus energies on other areas to aid in the job search and recruitment process.”

CareerBuilder’s main resume pages are still online, though no longer linked from the site. However, Grasz said the jobseeker videos have been removed. Jobseekers can always post their video to a service like You Tube and include a link in the resume or cover letter they have on CareerBuilder. When an employer downloads the resume, the link becomes hot.

Recruiters have so far not shown any great interest in reviewing video resumes, despite robust discussions about their pros and cons. Grasz says, “We didn’t promote the service to recruiters. We were testing market-readiness and waiting until we built up a large enough database.” So there are no metrics that would help resolve the debate over recruiter usage of jobseeker videos.

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The major job boards, however, are moving cautiously. Monster is testing a video resume service in India, where CareerBuilder also had offered its. (That, too, was delinked.) Jobing.com, one of the most aggressive promoters of the use of videos (by employers) not only has no plans to offer a video resume service, but a company spokesman said recruiters have shown no demand for them.

Still, jobseekers seem enthralled by the notion of being able to speak directly to recruiters. YouTube has thousands of resumes, how-tos, and related videos posted by hopeful jobseekers and those offering them advice. A New York City company, Reel Biography, offers a professional video resume service. And ERE’s 17 member Video Resumes group encourages recruiters to make use of videos.

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.

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17 Comments on “CareerBuilder Ends Video Resume Experiment

  1. Any good analyst with prior knowledge in the field could have predicted this would go nowhere. It did. Oh well, so much for expertise…

    Video interviews have to be employer driven in the labor exchange process, but, who’s listening…

    Bryan St.Laurent
    HireVue.com

  2. Video clips of candidates are a total waste of time – recruiters don’t have time to review them, quality generally is awful or is costly to achieve, they are too generic for specific opportunities and they eat up bandwidth. It is beyond me why a large brand name headhunter should have invested in such a product if Career Builder can’t make a go of it.
    Why do investors continue to throw away money on technologies like this which given even a limited amount of industry knowledge would be seen to be wanting? Why does the recruitment industry continue to fall over itself with investments in these expensive trinkets which add no value to the recruitment process. Just ask a recruiter!

  3. Video clips of candidates are only a waste of time if they’re not the candidates you’re interested in. Imagine presenting quality video interviews of short-listed candidates to hiring managers on high profile searches. Candidates who look perfect on paper might not have the same presence in person, thus saving untold amounts of time and money in the interview process. More often than not, the top candidate is brought in for contract negotiation or final interviews rather than starting the process from scratch. Remember, value is all about perspective.

  4. I would like to add that structured, job specific, employer driven video interviews are not a ‘bad idea,’ or ‘before-their-time.’ They are working quite well on a worldwide basis, and just about any time there are factors of time, distance, transportation or mobility in getting people ultimately to the F2F situation.

    Video clips that are job seeker or candidate driven, are a basketcase, unworkable, and full of risk as I’ve commented on elsewhere.

    Why do job boards promote them? Because they want to do anything they can to drive candidates to their site in a highly competitive business even when their revenue comes from employers who pay their fees.

    Video interviewing as a Saas offering to employers on a job board is still more than viable, but I’m sure boards will move to something like an avatar offering before doing something that makes sense.

  5. Part of the acceptance problem is the effort involved by the candidate to do a good quality video resume, let alone a good MS Word resume. OptimalResume.com has a video resume service in hundreds of universities that provides a script writer, teleprompter and all kinds of styling options. Makes it easy using your webcam and mic. Here is an example.
    http://university.confidentialresume.com/scholarship/videoresume.php

    Seems to me the multimedia approach makes sense and we will eventually be conducting online interviews and looking at clips from candidates we are interested in as the norm. International searches especially.

  6. CareerBuilder did not market the video product correctly. I tried to send my candidates there and it was too difficult. I then found another job board, FutureResume.com who offers a video introduction for free. I send my candidates to their office and they produce a video introduction in about 15 minutes. I think you can also do it from you own computer also. It is an awesome product! The best thing about it is that my candidates own the URL and can send it to anyone. It is the best solution I have seen so far! They also have a new video conferencing solution…way less then Kinkos and you can do it from your desktop!!
    JL
    Executive Recruiter

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