CareerBuilder Targets Government Recruiting; Responds to Ad Shakeup

CareerBuilder just unveiled its new CBPublic, dedicated to providing recruitment solutions and support to state and local government organizations.

The company says this new division will work with those agencies to increase public awareness efforts and outreach surrounding job opportunities.

It adds that the new CBPublic will connect public-sector employers with the most qualified candidates and help cut costs along the way.

It will also offer the Workforce Development Solution, a service that assists state workforce development divisions in increasing the employment, retention, earnings, and skill attainment of all residents in compliance with the Wagner Peyser Act.

The Wagner Peyser Act established a one-stop nationwide system of public employment offices that connect job seekers and employers.

The Bureau of Labor Statistics says state and local governments are among the largest employers in the nation, with an estimated 7.9 million workers.

Employment in this sector is expected to increase 11% through 2014, and many public-sector employers are already struggling with recruitment and retention.

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A recent survey suggested that 18% of government workers say they are dissatisfied with their jobs, and 20% plan to leave their current positions by the end of 2007.

Ads Don’t Survive Survivor

The company was also recently in the news after ending its relationship with Chicago-based advertising agency Cramer-Krasselt. The agency resigned after learning that CareerBuilder was allegedly placing the account under review following less-than-stellar marks for its Survivor-themed Super Bowl spot.

CareerBuilder is owned by three major newspaper corporations and spends about $60 million a year on advertising.

In a memo to AdAge, the company responded that, “The decision to do an agency review this year was not based upon…any single factor. While this year’s campaign is good, it did not carry the same breakthrough impact as previous years.”

Elaine Rigoli has nearly 15 years of experience managing content and community for various B2B and consumer websites. Elaine has written thousands of business and technology articles and has been quoted in The Wall Street Journal and eWeek, among other publications.


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