“Employees’ social posts generate eight times more engagement than posts from their employer,” reports Dr. Christine Bailey of Cisco. Let that soak in for … Read more
HR Tech Vendors Enjoy Spotlight in Comparably’s Latest ‘Best Places to Work’ Lists
Why should Glassdoor have all the fun? Santa Monica, California-based Comparably, a relatively new player in the anonymous employee review space, has … Read more
A Story Inventory Will Allow You to WOW Top Candidates
How Stories Will Dramatically Improve Your Recruiting Results If you want to improve your recruiting results dramatically, one of the smartest things that … Read more
A New Employer Branding Tactic: Using Webinars to Attract Talent
Talent-acquisition teams are always on the hunt for new ways of attracting top talent. When new tactics are also free and effective, all the better. One … Read more
Best Practices for Collecting Employee Testimonials
Employee-generated content is one of cornerstones for a strong employer brand. Employees’ voices are authentic, and can go in depth about specific … Read more
Surprise! Glassdoor Sold for More than a Billion
Glassdoor’s plans for an IPO have long been one of talent-acquisition’s worst-kept secrets; 2018 was perhaps finally going to be the year, and … Read more
Where Job Candidates Most Research You
There are so many different solutions for “employer branding” out there. You can invest in review sites, social media, employee testimonials … Read more
The Number of People Who Should Be Involved in Approving Your Employer Brand
The number of people involved in approving your employer brand: Is it one? Three? 27? As a general rule, the more minds, opinions, and pseudo-machinations … Read more
3 Ways to Get Your Employer Brand Strategy Off the Ground
Having just celebrated my one-year work anniversary of joining the employer branding world (thanks, LinkedIn!), I can’t help but reflect on what a crazy … Read more
How an ‘Out of Office’ Can Amplify Your Talent Brand
Getting an out-of-office reply can be frustrating. Ugh — you have to wait for someone to return or send another email to their “next in line.” Since … Read more
The State of Recruitment: Operating with Integrity
Frequent corporate missteps have hit the headlines recently in the traditional press, not to mention social media channels where numerous cringe-worthy … Read more
Spring Cleaning Your Employer Brand
Spring has sprung. There are flowers in the air, a new crop of graduates preparing to enter the workforce, and spring cleaning everywhere. At home and at … Read more
Let’s Get Serious: Culture Fit Matters
There’s a new trend afoot among the “thought leaders” bubbling up: culture fit doesn’t matter, it’s all about values. Focus … Read more
Recruiting, Employment Branding, and Everyone You Know
A positive employment brand can help attract top candidates, making recruiting for your top positions easier. But, candidates don’t come to us in a vacuum. … Read more
Do You Work At a Dinosaur Recruiting Function? A Quick Assessment Checklist
I read an excellent think piece the other day by Kaela Wax. On her blog she stated that as an outsider, after closely studying the recruiting industry, she … Read more
Hiring Managers: the Sleeping Giants of Your Employment Branding Efforts
Much has been written about your marketing department’s role in building your employer brand, how it can help in social media recruiting, etc. In another … Read more
Jobs Don’t Have to Be Just Another Commodity
Here’s a fact about the jobs at your company that you may not like: they’re a commodity. You might think that what you have to offer is unique and the … Read more
MasterCard Rolling Out Branding Campaign to Employees, Then Candidates
A variation of the very-well-known “Priceless” theme permeating MasterCard’s consumer commercials will be finding its way into the … Read more
Build Your Brand Through Content Marketing
You have a presentation in one hour and you need more material. Your natural inclination is to “Google” it. Bingo — you run across a well-prepared … Read more
Your Culture Is Your Brand. Is Yours the Right One?
Even though so much has been written about brand building and the connection between a brand and business success, there’s one important aspect of … Read more