“Employees’ social posts generate eight times more engagement than posts from their employer,” reports Dr. Christine Bailey of Cisco. Let that soak in for … Read more

“Employees’ social posts generate eight times more engagement than posts from their employer,” reports Dr. Christine Bailey of Cisco. Let that soak in for … Read more
Why should Glassdoor have all the fun? Santa Monica, California-based Comparably, a relatively new player in the anonymous employee review space, has … Read more
How Stories Will Dramatically Improve Your Recruiting Results If you want to improve your recruiting results dramatically, one of the smartest things that … Read more
Talent-acquisition teams are always on the hunt for new ways of attracting top talent. When new tactics are also free and effective, all the better. One … Read more
Employee-generated content is one of cornerstones for a strong employer brand. Employees’ voices are authentic, and can go in depth about specific … Read more
Glassdoor’s plans for an IPO have long been one of talent-acquisition’s worst-kept secrets; 2018 was perhaps finally going to be the year, and … Read more
There are so many different solutions for “employer branding” out there. You can invest in review sites, social media, employee testimonials … Read more
The number of people involved in approving your employer brand: Is it one? Three? 27? As a general rule, the more minds, opinions, and pseudo-machinations … Read more
Having just celebrated my one-year work anniversary of joining the employer branding world (thanks, LinkedIn!), I can’t help but reflect on what a crazy … Read more
Getting an out-of-office reply can be frustrating. Ugh — you have to wait for someone to return or send another email to their “next in line.” Since … Read more
Frequent corporate missteps have hit the headlines recently in the traditional press, not to mention social media channels where numerous cringe-worthy … Read more
Spring has sprung. There are flowers in the air, a new crop of graduates preparing to enter the workforce, and spring cleaning everywhere. At home and at … Read more
There’s a new trend afoot among the “thought leaders” bubbling up: culture fit doesn’t matter, it’s all about values. Focus … Read more
A positive employment brand can help attract top candidates, making recruiting for your top positions easier. But, candidates don’t come to us in a vacuum. … Read more
I read an excellent think piece the other day by Kaela Wax. On her blog she stated that as an outsider, after closely studying the recruiting industry, she … Read more
Much has been written about your marketing department’s role in building your employer brand, how it can help in social media recruiting, etc. In another … Read more
Here’s a fact about the jobs at your company that you may not like: they’re a commodity. You might think that what you have to offer is unique and the … Read more
A variation of the very-well-known “Priceless” theme permeating MasterCard’s consumer commercials will be finding its way into the … Read more
You have a presentation in one hour and you need more material. Your natural inclination is to “Google” it. Bingo — you run across a well-prepared … Read more
Even though so much has been written about brand building and the connection between a brand and business success, there’s one important aspect of … Read more