Consumers can get overwhelmed with choices, whether it’s on a dating app or a toothpaste aisle. And, so can job seekers, especially with more of … Read more
5 Reasons to Add Reddit to Your Recruitment Marketing Strategy
Outside of traditional job sites, the list of platforms employers and agencies consider when advertising job openings and employer brand is pretty short. … Read more
4 Things We Should Change in the Hiring Process: Cover Letters, Interview Follow-up, and Salary Transparency
Recently, a Reddit user asked fellow users on the platform, “What social custom needs to be retired?” Many of the top answers pertained to work and jobs. … Read more
Dell Is Making Its Career Sites More Visual, More Modern, More Mobile
Dell is partway through a major update to its career sites; some of it’s live now, and in a few weeks new changes will go up. The Dell EMC merger of two … Read more
The Top 10 Reasons Why Social Media Background Checks Are a Dumb Idea
The latest addition to the modern recruiting process, social media background checks, may be the dumbest element. Unlike most background checks, they don’t … Read more
Music and Recruitment Marketing — Creating Your ‘Sound’ Through a Variety of Tactics
From the 1960s on, the guitar has played an oversized role in our culture. One reason for this is the variety of ways the instrument can be played, the … Read more
Embed Code Basics for Your Careers Site
The candidate experience can be greatly enhanced through embed codes that pull in unique content and tools like chatbots, Spotify playlists, Instagram … Read more
Excite Applicants by Boldly Providing Promotion, Pay, and Retention Info
If you need to gain a competitive advantage in recruiting, consider proactively revealing detailed information covering the attraction factors that … Read more
Old-School Recruiting Messages Stand Out in a Digital-World
Most of your recruiting messages are simply lost within the literal flood of digital messages that top prospects receive every day. So, if you need your … Read more
A Smart and Simple Way to Share Culture
We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: … Read more
Quick Wins for Your Corporate Recruitment Website
My good friend Matt Alder recently wrote an excellent piece on this website on why a recruitment website is so important. He also did research showing that … Read more
The Top 5 Factors That Make Job Seekers More Likely to Apply
What are the big things that job seekers are looking for in their next job? You probably have a good idea — a better salary and job title, more … Read more
When Facebook Worked for High-volume Hires
Facebook is a massively underused tool for attracting talent to your organization. Each day nearly 1.5 billion people access the site, much more than … Read more
Offsite Recruiting — Boldly Recruit Where Your Targets Hang Out
If you’re having difficulty attracting applicants, consider adding an off-site recruiting component to your existing recruiting strategy. The standard … Read more
Facebook Tops Indeed’s Top-Rated Workplaces List, But Costco Cracked the Top 10, Too
Here’s something that’s hard to get your head around: Although a whopping 86 percent of companies doubt the fairness of online company ratings, … Read more
Shaker Acquires Fellow Recruitment Ad Agency The Arland Group
No industry has suffered more at the hand of online classifieds than the newspaper business. The last 20 years have been a painful decline in revenues and … Read more
How to Use Storytelling to Build a Better Employer Brand
We conducted a study with Immersion Neuroscience which examined candidates’ immersion levels during a standard recruitment process. Immersion is measured … Read more
I’m Not So Sure an Employment Brand Truly Matters
Every year companies spend hundreds of millions of dollars on employer branding. My email box is overrun with new companies wanting to show me and sell me … Read more
A Story Inventory Will Allow You to WOW Top Candidates
How Stories Will Dramatically Improve Your Recruiting Results If you want to improve your recruiting results dramatically, one of the smartest things that … Read more
A New Employer Branding Tactic: Using Webinars to Attract Talent
Talent-acquisition teams are always on the hunt for new ways of attracting top talent. When new tactics are also free and effective, all the better. One … Read more