“Cold-calling is still cold-calling no matter what marketing platform you use be it knocking on doors, calling people over the telephone, sending direct mail or connecting via social media,” says Leanne Hoagland-Smith.
But often, we forget that initial outreach, no matter what communication platform is used. When cold-calling a prospective candidate on the phone, would you begin your call like this:
“Hi BLANK – my name is John Q. Recruiter. How are you doing today?”
So, why would you do it when cold-calling a prospective candidate via email, InMail, or some other electronic form of communication? Knowing at least a first name is important when starting a new relationship.
Also – on the phone, do you instantly dive into a sales pitch of your opportunity, or do you let your prospect on the other end of the line know that you know a couple things about them first?
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Finally, I know most of you do not hang up the phone with a prospective candidate without doing one of two things:
- Book a meeting from a meeting (BAMFAM)
- Asking for referrals
So why not do that in your electronic correspondence?