College Recruiters Come Bearing Best News in Years

College hiring is looking up, which is good news for this year’s graduating seniors who have had to endure three years of warnings about their future job prospects.

The National Association of Colleges and Employers last week reported that its survey of employer plans found them expecting to hire 19.3 percent more grads this year than last. That’s a significant improvement over their plans just seven months ago, when the prediction was for a 13.5 percent increase.

“This is the first time since 2007 that we’ve seen a double-digit increase in spring hiring projections,” says Marilyn Mackes, NACE executive director. “That’s a good indication that the job market for new college graduates is gaining momentum.”

NACE also found employers are receiving fewer applications for each opening than they did a year ago, when they averaged 40.5. Now, they are getting 21 per opening.

That’s not because students are sending out fewer resumes.

NACE found the total number of applications companies receive from seniors is up 45 percent over 2010.

According to a survey by conducted between February and March a third of all seniors had already sent out more than 41 applications in pursuit of a job. Over half the seniors had sent out more than 20 applications.

Global outplacement consultancy Challenger, Gray & Christmas says its own analysis shows the spring 2011 college recruiting season will be the strongest since 2007.

“Entry-level hiring has not returned to pre-recession levels, but this year’s graduates should find markedly improved job-search conditions. Colleges and universities around the country are reporting increased on-campus recruiting and surveys of employers indicate more graduate hiring, as companies rebuild their bench-strength after massive layoffs during the downturn,” says CEO John A. Challenger.

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The consultancy pointed to data from the U.S. Bureau of Labor Statistics showing the 20-24 age group saw the largest employment increase over the first three months of 2011. Employment among 25- to 34-year-olds and 35- to 44-year-olds each grew by less than one percent, and employment among 45- to 54-year-olds fell by 1.1 percent.

Campuses across the country are also reporting increased visits from recruiters, according to the Challenger analysis, citing reports from the University of Michigan, Texas Christian, and the University of California-Berkeley, which returned its annual job fair to a two-day event.

Even with the improvement in college hiring, Challenger warns that finding that first job won’t be easy. Hiring improvement is not uniform across all disciplines. A broad, 4,600-company survey conducted at the beginning of the school year by The Collegiate Employment Research Institute predicted a 10 percent overall hiring pickup for students graduating with a bachelor’s, driven by large employers and small firms and fast growth companies.

The report predicted MBAs will struggle, as the Institute saw little growth there. The hottest opportunities will be for top students in accounting, computer science, e-commerce, marketing, math, public relations, economics, entrepreneurism, and even liberal arts.

Challenger, Gray & Christmas also points out that besides competing against each other, seniors are also facing competition from last year’s grads and even those from two and three years ago, who may have had to take jobs outside their field.

John Zappe is the editor of and a contributing editor of John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.


3 Comments on “College Recruiters Come Bearing Best News in Years

  1. As part of an overall comment, we are very in tune with the marketplace dynamics related to college hiring and echo the findings reported here. For about the last six months, our clients have told us that their hiring numbers were increasing and in particular, requests for interns were also increasing. Many recruiters have had to “go back to the well” so to speak as requests for additional talent came in after traditional semester recruiting had concluded.

    Another validation of the rising hiring numbers is the sheer number of recruitment ads for college recruiting professionals – entry level as well as directors. A year ago, it was just a dribble. Now, a search on turns out page after page of college/manger/director recruiter ads. But it is worth noting that many of these ads are for contract resources which begs the question – are employers treading cautiously? We think so and very carefully at that.

    The last few years were ridiculously brutal across the board and employers least of all want a repeat anytime soon. Therefore, employers appear to be taking a different approach to the problem of hiring college talent so as to remain nimble in the event the economy stutters. To hedge themselves against a repeat of the massive layoffs in their college staffing teams, we’re seeing a steady increase in employers desiring to outsource their administrative functions such as shipping, logistics, and on-campus scheduling rather than invest in hiring these resources for themselves. This approach will allow them to invest in more strategic talent resources (recruiters ) while tuning on/off admin needs as needed.

    So although the market for student hiring is increasing, the aftermath of this most recent downturn will have left its mark on the internal dynamics of how employers approach the subject of college recruitment. This is the side of the equation that students and career service offices won’t see but will have had a huge impact on the overall process. We anticipate this trend of seeking efficiencies to continue for the foreseeable future and eventually, anticipate spill over to more visible aspects of the college recruitment model as we all know it.


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