Company Websites are “Resource Full”

In your search for candidates, why not explore company websites? Although you’re not likely to stumble across many resumes as you wander the websites of various organizations, you can find information and other resources which will point the way to people and more people. Developing and utilizing a list of contacts based on this research can, in turn, lead to placement success. While website content varies from company to company, many sites include listings with employee names, titles (which sometimes include credentials, such as CPA or Ph.D.), telephone numbers, and email addresses. Some sites include organizational charts, team project lists, and other task-related information. In addition, there are often newsletters, press releases, and annual reports, all of which contain the names of individuals, their roles, and their job tasks and/or accomplishments. But before you start tapping into this information, you have to decide which company sites to visit. The following resources will help you do just that. Yahoo Business and Economy is organized in a way that makes it easy to target specific industries. Initially there are two “Categories” to choose from: “Business to Business” and “Shopping and Services.” “Business to Business” is the category you would most likely select when searching for companies, although “Shopping and Services” provides another way to find manufacturers and service providers. Choosing “Business to Business” leads to a second “Categories” list that includes “Financial Services,” “Hospitality Industry,” and “Publishing” among its many items. These categories are the starting points for finding companies and candidates. If you are looking for banking industry professionals, for example, you would select “Financial Services.” Clicking on it returns another set of “Categories,” which includes “Banking.” Selecting “Banking,” followed by “Commercial Banks” and then “Complete Listing,” provides links to over 5,000 bank websites…and you’re on your way. BizWeb lists more than 43,000 companies. These companies are divided into over 200 categories. At BizWeb you can search by entering keywords or by choosing from the categories list. Because there are some very specific categories at BizWeb, it’s an ideal place to go when you’re looking for candidates in highly specialized fields. At BizWeb, for example, you’ll find categories such as “Aviation” and “Electronics.” But the specificity doesn’t stop there. These categories have subcategories which allow you to target your search even further. Under “Aviation” there is a listing for “Avionics,” while under “Electronics” you’ll find a subcategory called “Devices.” And, if “Devices” isn’t a narrow enough term for you, under it you’ll find “Connector,” “Power Supply,” and “Thermal.” Employer Home Pages groups information into a variety of categories, including one called “Corporations Around the World.” Under this heading there are a number of corporations themselves, but there are also links to information sites. Among them is a link to “Hoover’s Company Profiles,” a site worth visiting when researching companies. Once at Hoover’s, select “Companies & Industries.” Then, select “Industries,” followed by “Industry List.” An enormous alphabetical industry list is returned. An advantage to the Hoover’s list is that industries are often categorized by specialization or, in some cases, by region. “Banking,” for example, is divided into 11 geographical categories. Choosing “Banking-Northeast” returns a list of banks in that region, along with an opportunity to click on their corresponding “Capsules.” These capsules in and of themselves provide a wealth of information, including the names of key personnel, addresses and telephone numbers, as well as links to company websites. Among the other categories at Employer Home Pages are “Commercial Banks,” “Accounting Firms,” and “Retailers.” These all include lists of companies and direct links to sites. Major newspapers often offer links to regional companies. The Boston Globe, in conjunction with CareerPath.com, provides a list of area companies. Selecting a company leads to a profile. At the end of each profile, there is a link to the company’s website. The New York Times, again with CareerPath.com, provides similar access to information about regional employers. At The Times, however, you can enter information in the “Keywords” box, or select from a list of “Industries” and then choose from among “Locations/Metro Areas.” A search will return an initial profile page where relevant companies will be listed, along with their areas of specialization and the cities in which they operate. You can then click on an individual company’s name for a profile narrative which, as at The Globe, ends with a link to the company’s website. Because larger corporate sites tend to contain layers of information, as well as links to affiliate company and/or divisional sites, it can be easy to get sidetracked when looking for candidates. Before you begin perusing company listings, it’s wise to have a game plan. First, identify the skill sets you’re seeking. Then, either target specific industries or try looking for individuals in key departments of large regional employers. If you streamline your approach, while employing a little logic and a little effort, company websites can lead you to candidates.

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Paula Santonocito is an e-recruitment strategist and columnist for AIRS, the global leader in Internet recruitment training, tools, news and information. AIRS News:www.airsdirectory.com/news/newsletters/ AIRS Training:www.airsdirectory.com/products/training/ AIRS SearchStation:www.airsdirectory.com/products/tools/searchstation/

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