I confess. I’ve been slow to warm up to Twitter.
Another confession. That is a major understatement. In fact, a year ago at the Spring ERE Expo I was totally annoyed by the “tweeting” going on during presentations. It was distracting. Twitter quickly became a four-letter word for me.
However, you can teach an old dog new tricks.
I’ve had a Twitter account for less than two days, but I see now clearly see the enormous potential for recruiting and branding. The morning after I set up my account and did my first tweet, a great blog post was sent to me, written by Jessica Meher. Very nice work, Jessica.
I invite you to follow me on Twitter at http://twitter.com/tonydblake. I’m planning on tweeting regularly about leadership, recruiting, DaVita’s culture, and random funny stories.
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Along the way, just maybe I can do some “brand building.”
Some of my recruiters already have followers — they clearly “got this” before I did. Kudos to them. I’m thankful that we’re a great TEAM that learns from each other. Especially when their leader is (way) too slow to jump on the bandwagon.