No industry has suffered more at the hand of online classifieds than the newspaper business. The last 20 years have been a painful decline in revenues and … Read more
Advertising
Here’s Why RealMatch Just Rebranded Itself PandoLogic
Maybe there’s just something in the recruitment waters. In light of Beyond changing its name to Nexxt last year, RealMatch is now PandoLogic. … Read more
4 Ways to Use Mobile Geo Fencing for Recruitment
If you aren’t familiar with geo fencing, it is a tactic that allows you to deliver digital display ads to websites and apps accessed by mobile phones based … Read more
Here’s How SodaStream Dropped the Ball on Its New Recruitment Video
SodaStream unveiled a recruitment video on YouTube on January 31 of this year. Creatively, it’s one of the best I’ve ever seen. In addition to … Read more
Top 10 Employment-Related Super Bowl Commercials of All Time
Time flies. Believe it or not, it has been nearly 20 years since the first job-board commercials aired during the Super Bowl, the most coveted advertising … Read more
A New Technique in Marketing Has Intriguing Possibilities for Recruiters
What do Lexus and Papa Johns have in common? They’re using cutting-edge marketing tactics that most of the talent-acquisition world isn’t using but … Read more
‘I’m In’! Check Out Our New Video
For years I would joke that recruiting is hard, but that it isn’t life or death … until I went to work for a company where the people we recruit and … Read more
Study Says Less Is More and Cheaper is Better When It Comes to Recruitment Videos
I’m not a big fan of video when it comes to resumes, but for employers, I think it’s a must-have. What companies struggle with, however, is … Read more
How Our Digital Agency Used Instagram to Recruit the Right Talent
Nowadays, Instagram is more than a place for selfies and foodies; we used it as a platform to recruit. Why Instagram? When we were looking to hire, we … Read more
Little Rock Breaks Up With Amazon Like We Broke Up With Our High School Boyfriends and Girlfriends
Little Rock, Arkansas, says it doesn’t want Amazon’s new headquarters — and does so in a breakup video (embedded below) telling Amazon … Read more
Facebook May Make ‘Help Wanted’ Signs a Thing of the Past With New Ad Targeting Option
Those help-wanted signs hanging in the windows of your favorite retailers may soon be obsolete, thanks to Facebook. Always at the forefront of advertising … Read more
Here’s Why It’s Time to Add Reddit to Your Recruitment Marketing Mix
If you’re not yet familiar with Reddit, shake hands and say hello. Similar to the once-mighty Digg, it was founded in 2005 and is an online … Read more
Note This Trend — TV Ads for Building Your Image as a Technology-Driven Firm
Technology has grown in importance to the point where every firm has no choice but to become a technology-driven firm. Yes, technology hardware and … Read more
Do You SEO, Bro?
Recently I was at an event where several professionals were discussing their talent attraction efforts, and at some point one of the participants asked, … Read more
Recruitment Marketing Platforms Are Not Dead. Here’s Why
Tom Steele — an experienced talent acquisition specialist — wrote a column that proclaimed, “Recruitment Marketing Platforms Are Dead.” His … Read more
10 Reasons Why Recruitment Marketing Platforms Are Dead
Back in 2006, I joined a startup called Hotgigs. It had an experimental product called Jobs2Web. Hotgigs had two clients using the Jobs2Web product. I was … Read more
Financial Planners Launching Recruiting Campaign of Their Own
Speaking of the financial industry and recruiting, now the financial-planning sector is launching a campaign to raise awareness of planning as a career. … Read more
LinkedIn Introduces Lead Generation Forms for its Mobile App Advertisers
Generating leads advertising via mobile devices has historically been a challenge for marketers. Users are hesitant to click an advertisement that takes … Read more
They Had Me at the Waterfall
Big-city cops are tempted to move to a smaller locale in a new three-minute video from the Sioux Falls, South Dakota, police department. Working in … Read more
Shaunda Zilich Is Having a Moment
Shaunda Zilich is having a moment. You may not know her name, but as the global employment brand leader at GE, Shaunda is responsible for attracting a new … Read more