Dear Barb:
We received an RFP (Request for Proposal) from a large client who is asking us to list our value proposition. I have no idea what they mean by a value proposition and after researching the definition. I am more confused than ever. Do you have some sort of template for a value proposition for a contract staffing firm?
George S., NY, NY
Dear George:
Your value proposition answers the question: “Why should I buy services from you?” as well as “Why should I buy anything at all?” It is a clear and specific statement about tangible benefits.
When preparing your value proposition you could consider the following:
Article Continues Below
- Financial
- Quality
- Technology|Infrastructure
- Market domination
Do your services accomplish any of the following?
Your value proposition can differentiate a competent sales executive from an outstanding one in today’s highly competitive market. Once you’ve determined your value proposition share it with your entire sales team.
Barbara J. Bruno, CPC, CTS
