Do You Know Your ‘Value Proposition’?

Dear Barb:

We received an RFP (Request for Proposal) from a large client who is asking us to list our value proposition. I have no idea what they mean by a value proposition and after researching the definition. I am more confused than ever. Do you have some sort of template for a value proposition for a contract staffing firm?

George S., NY, NY

Dear George:

Your value proposition answers the question: “Why should I buy services from you?” as well as “Why should I buy anything at all?” It is a clear and specific statement about tangible benefits.

When preparing your value proposition you could consider the following:

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  • Financial
  • Quality
  • Technology|Infrastructure
  • Market domination

Do your services accomplish any of the following?

Chart for Ask Barb

Your value proposition can differentiate a competent sales executive from an outstanding one in today’s highly competitive market. Once you’ve determined your value proposition share it with your entire sales team.

Barbara J. Bruno, CPC, CTS

Barb Bruno, CPC, CTS, is one of the most trusted experts, speakers, and trainers in the Staffing and Recruiting Professions. If you want to receive FREE training articles from Barb, sign up for her NO BS Newsletter! Barb has spent the last twenty years focused on helping Owners, Managers, and Recruiters increase their sales, profits, and income.

Her Top Producer Tutor web-based training program jumps-starts new hires and takes experienced recruiters to their next level of production. Barb's cutting-edge program, Happy Candidates, provides you with a Customized Career Portal in less than 10 minutes. Happy Candidates allows you to help the 95% of candidates you don?t place and eliminates the greatest time waster in your business.

If you'd like to contact Barb, call (219) 663-9609 or email


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