Let’s get into that some more, below:
OK — there are a lot of ways to tell your story, express your opinion, and so on. Such as:
- Speaking at a conference (when it comes to live events, we mainly look for in-house talent-acquisition leaders). If you may be interested, let me know — email@example.com. We have two highly rated conferences annually for in-house talent-acquisition leaders. (If you’re interested in sourcing, you might also look into our SourceCon events).
- Doing a webinar (we’ve got a calendar of them. Let me know at firstname.lastname@example.org if you’re interested)
- Being interviewed by us for an article or video. Like this video: https://ere.old/ere/donald-trump-is-on-to-something-people-distrust-government-and-they-distrust-you-too/ and this article: ere.old/ere/vmware-turns-things-upside-down-with-brand-website/
- Writing an ERE.net article (more on that below)
What’s best for you? Let me (Todd@ere.net) know if you want to mull it over.
When it comes to writing, we’re open when it comes to topics. In fact, it’s not the topic that makes a good article. Heck, if there’s a recruiting topic, we’ve probably covered it. It’s whether you have a new bit of insight, new data, new thoughts, a special technique, or a success story to share (problem/solution/outcome). If you can do that, and avoid the cliches and the generalities, you’re golden.
ERE.net’s audience includes some managers, agency recruiters, and human resources professionals. The target is really a recruiter or talent-acquisition leader, in house.
OK, I hinted at this above, but I want to call it out because it’s important. There’s a lot of material about recruiting online. Some of it is … well, better or worse than others. A lot is not well researched or based on anything. Others may be fine or even great advice, but it’s just not new.
ERE’s not this. It’s different. Articles, conference sessions if you end up speaking — all that, we want it to advance the ball. Challenge the status quo — or even defend it, but it’s not interesting to people to repeat the same lines you’ve seen everywhere else (“millennials like flexibility!”). ERE readers are successful, busy — every word should be worth their time.
OK, still talking about writing here, not speaking live, webinars, being interviewed, and so on. A very wild ballpark size of an article is 800 words. But wait: I’ve seen 500-word articles that felt long, and 1,500-word articles that could have been longer. So, it depends. It’s like movies!
What to Do
Again, if you want to do a webinar or speak or anything else, let me know – email@example.com. But for writing, you can either email/call (212/671-1181 x806) to brainstorm, or you can “just do it.” If you just do it, send along a photo, a bio of about two sentences, and we’ll also follow up with our writer’s agreement.
When Your Article Goes Live
- Share it on www.twitter.com, and www.facebook.com – use the #ere tag –
- Head over to www.linkedin.com, and use your LinkedIn blog to post the first three paragraphs of the ERE.net post, and then add a link to click over to the rest of it. When you get to your LinkedIn home page, there should be an icon that says “publish a post.” But …
- … since ERE.net runs exclusive material and has author agreements with authors accordingly, please don’t run the whole article outside of ERE.net.
- Definitely respond to comments on the ERE.net article. When the author responds, answers questions, adds their two cents, and so on, the conversation flourishes.
- And …if there are no comments, you can add to the article by adding a new, relevant link that you see in the media about the topic, new thoughts on the topic, or a question for readers.
- Keep in touch. I love when people email me to tell me they got all sorts of offline comments, compliments, new business, new job offers, and new connections from their ERE.net posts.