eMarketer: Online Ad Revenues Keep Climbing

Despite the wobbly economic market, Google’s online ad revenues will increase by 27.4% in the United States this year. According to a new eMarketer.com report, the top four Web portals in the United States still account for more than one-half of all online advertising revenues. In 2009, 10% of all U.S. ad dollars will go online.

This mirrors, to a lesser degree, a Borrell Associates study that found that local online ad spending will grow 48% in 2008 to $12.6 billion. The demand for paid search and video advertising will drive the demand, according to the study.

And to prove this point, consider that most of Gen Y view brochures as recruiting relics. Indeed, take Greg Zweig, a prospective student in Pacific Beach who contacted the head of San Diego State University’s sports MBA program after spotting the director’s page on Facebook.

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“I don’t really check my mail that often except when I know bills are coming, and I throw brochures away, but I check Facebook two, three times a day,” Zweig told the San Diego Union Tribune.

Elaine Rigoli has nearly 15 years of experience managing content and community for various B2B and consumer websites. Elaine has written thousands of business and technology articles and has been quoted in The Wall Street Journal and eWeek, among other publications.


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