eMarketer: Online Ad Revenues Keep Climbing

Despite the wobbly economic market, Google’s online ad revenues will increase by 27.4% in the United States this year. According to a new eMarketer.com report, the top four Web portals in the United States still account for more than one-half of all online advertising revenues. In 2009, 10% of all U.S. ad dollars will go online.

This mirrors, to a lesser degree, a Borrell Associates study that found that local online ad spending will grow 48% in 2008 to $12.6 billion. The demand for paid search and video advertising will drive the demand, according to the study.

And to prove this point, consider that most of Gen Y view brochures as recruiting relics. Indeed, take Greg Zweig, a prospective student in Pacific Beach who contacted the head of San Diego State University’s sports MBA program after spotting the director’s page on Facebook.

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“I don’t really check my mail that often except when I know bills are coming, and I throw brochures away, but I check Facebook two, three times a day,” Zweig told the San Diego Union Tribune.