Engineers Say Facebook is Dying and Won’t Last the Decade

Facebook death chartHere’s something you never heard at a recruiting conference: check your best candidate’s blood type before making an offer.

(You were expecting we’d start with the Facebook death thing? That’s what we call a teaser. Patience. It’s coming.)

If it’s B negative, you’ve got a pessimist on your hands. They might be the exactly right person for a job in disaster planning or safety officer; not so much for sales, unless fear of the failure they expect keeps them motivated.

How about an O? In the U.S., blood banks give those donors the top-tier treatment. In Japan, where this blood typing thing is totally out of control, Os are considered curious, generous, sociable, if a bit stubborn and flighty.

Ryu Matsumoto was forced to resign as a government minister after his intemperate remarks to the governors of two areas hardest hit by the earthquake and tsunami in 2011. He explained his comments this way: “My blood’s type B, which means I can be irritable and impetuous, and my intentions don’t always come across.”

Facebook Flu

Blood type chartIf you happen to have one of the “good” blood types, don’t forget to add it to your Facebook profile. (LinkedIn, too, but this part of today’s Roundup is about Facebook.) And hurry up about it because Facebook doesn’t have long to live.

Just when recruiters were beginning to get the hang of using Facebook for sourcing, the social media site has become “infected.” In a widely discussed research paper, two Ph.D. students at Princeton say Facebook “is just beginning to show the onset of an abandonment phase.”

Now the two guys are in the department of Mechanical and Aerospace Engineering, but decided to explore the future of FB “by drawing analogy to the dynamics that govern the spread of infectious disease.”

Article Continues Below

“Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out, and have been successfully described with epidemiological models,” wrote John Cannarella and Joshua A. Spechler.disease spread formulas

Armed with data from Google Trends, they plugged it into the formulas epidemiologists use to predict and track disease outbreaks, which, in the interest of completeness, are included here.

“Extrapolating the best ?t model into the future,” conclude the two scholars, “suggests that Facebook will undergo a rapid decline in the coming years, losing 80 percent of its peak user base between 2015 and 2017.”

What does FB say about this? Basically, baloney. But it was said in such a cool way that it makes you wonder if Jimmy Fallon had a hand in writing the response. Here’s a sample, “Google Trends for ‘air’ have also been declining steadily, and our projections show that by the year 2060 there will be no air left.”

John Zappe is the editor of and a contributing editor of John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.


3 Comments on “Engineers Say Facebook is Dying and Won’t Last the Decade

  1. 20% of the remaining user base would still be an enormous Internet property.

    They should do that math for LinkedIn.

    They may also have to update their priors if Facebook adds value in new ways, which is a distinct possibility, of course.

  2. A study coauthored by Keith Halperin (above) and Nick Lagos (me) on a total population of adolescents aged 14, 16 (my kids or MK) and 17 (his kid or HK) found study participants overwhelmingly “Liked”(L)Tumblr(T)over Facebook (F) at a rate of 100% studied.

    MK + HK = 100%
    L T

    MK + HK = 0%
    L F

    So… yea

Leave a Comment

Your email address will not be published. Required fields are marked *