ERE Expo Opens With Busy Workshop Schedule

ERE Expo Fall opened this morning in Hollywood Beach, Florida, starting with a series of practice workshops covering everything from how to source passive candidates to how to interview for results, improve Latino recruitment and plan strategically.

Dozens of recruiters are attending these special workshops and pre-conference events. In all, some 800 registrants are expected over the Expo’s three days. It formally kicks off Wednesday morning when conference chair Jason Warner of Google offers his welcoming remarks.

Today’s pre-conference sessions are focused on recruiter skills. Judging from the attendance and some of the comments, the world economic condition has not had much of an impact on the recruiters.

Hands down the biggest attendance was at the sourcing workshop run by Shally Steckerl and Glenn Gutmacher. There, some 50 recruiters from the U.S., the Netherlands, and elsewhere, learned the secrets of Internet sourcing and such remarkable bits of information as only .18 percent of the Internet is accessed via search engines. (The rest is in password protected databases or otherwise similarly hidden.)

Here’s a tip from the session: Want to find resumes that keywords don’t turn up? Use the command intitle:. Too easy for you? Then the afternoon’s Master Level Sourcing workshop is for you.

Across the glass walled atrium of the Westin Diplomat Resort and Spa, Ron Katz was teaching techniques to connect and vet the candidates you recruit. President of Penguin Human Resource Consulting, LLC, Katz was talking about the differences in interviewing Boomers, Gen Xers and Millennials. To develop rapport with Boomers, “Show respect.” With Gen Xers, “Answer their questions — cut to the chase.” And with Millennials, “Sell the opportunity.”

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Elsewhere, Dr. Robert Rodriguez, assistant dean of Kaplan University School of Business, was teaching about the Latino culture and methods of reaching the Latino talent pool. He also showed examples of best practices from a variety of companies, including Target, Aetna, and General Mills.

Three other workshops during the day are focusing on Strategic Talent Planning, The ROI of Talent Management, and a CareerXroads session taught by Gerry Crispin and Mark Mehler on how to turn prospects into candidates by building relationships.

Tonight Monster sponsors the welcoming reception and silent auction.

If you can’t be here in Hollywood Beach, you can still see parts of the conference live online at

John Zappe is the editor of and a contributing editor of John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.


2 Comments on “ERE Expo Opens With Busy Workshop Schedule

  1. And for those who did miss it, JobMachine offers similiar material in a topic based format for staffing agencies and corporations. The workforce development programs are customized to the company’s industry, recruiter/sourcer level, and needs. These workshops are not for the faint-hearted either!

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