Everyone Loves Jeff (Due to Rounding)

Mirror, mirror on the door,

Who’s the CEO all adore?

Jeff Weiner,

says Glassdoor.

And he scores a perfect 100, the only perfect CEO on this year’s edition of Glassdoor’s list of the top corporate leaders with the best reviews. And maybe the only CEO ever with a perfect Glassdoor rating.

Graphic of top 50 CEO list 2014
Click for complete list

Could be that all those positive reviews (to be in the running, there have to be at least 100 CEO reviews during the qualifying year) are just a small way for LinkedIn’s employees to say “Thank You” to the boss for almost doubling the value of their stock.

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However we are nothing if not deeply skeptical investigative reporters here at Roundup HQ, so we went digging into the record to find last year’s No. 1, Mark Zuckerberg, slipping to ninth place this year. And that’s after he did a little better than doubling Facebook’s stock price. Two years in a row at No. 1 with 99 percent.

But now, out of nowhere comes first-time list awardee Weiner to snatch the top spot. Granted, he’s not the only first timer on the list. Alan Mullaly of Ford, and Richard Edelman of Edelman, first timers both, made the list, taking second and third place respectively. Each, though, got a highly respectable, but not perfect, 97 percent.

If Edelman, who heads one of the biggest, most powerful public relations firms in the world, can’t get a perfect score, then the fix must be in. After an intense interrogation of Glassdoor employees, which included water viewing from their Sausalito, California office, we unearthed the truth: Weiner is the beneficiary of rounding up. His approval rating is merely 99.5 percent, or maybe a tenth or two or three better.

Our work nearly done, only one task remained, and that was to mention that for the first time this year, Glassdoor ranked the top 25 CEOs of small and mid-sized businesses.

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.

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9 Comments on “Everyone Loves Jeff (Due to Rounding)

  1. Glad you’re posting this John. I’ve personally spoken to many HR and Talent execs who have personally made it their mission to have their employees put positive reviews on Glassdoor to help their brand and with recruiting. I think one has to take this for what it is….stacking the deck.

  2. Thanks, Carol. I used to be a very strong advocate for GD here on ERE. However, I was mistaken in believing that they were trying to be a neutral, unbiased source of company information like a “Consumer Reports” for employees. They never said they wanted to be or pretended that they were that- it was just my hope they were. They’re more like “Yelp”….

    IMSM (as of a few months ago), if a company purchased a program/campaign from them, the company could not have its GD ratings/reviews used against them in a competitor’s ad, which WOULD be possible if they didn’t purchase that program/campaign. That just doesn’t seem quite right to me, though….Does anyone have updates/corrections to that?

    Thanks,

    Keith

  3. Took a look at Glassdoor after reading this article. Color me skeptical as well. Even more so after I was stopped from reveiwing more than three companies unless I created an account. CafePharma lets me look at anything w/o an account.

    By the way, why are all of these sites starting to look the same.

  4. Sorry to hear you’re not as strong of an advocate. I wanted to address a couple points in your earlier comment.

    First, Glassdoor has many processes in place to ensure our data is as authentic as possible and gives people a comprehensive look at what it’s like to work at a particular company. For example, we ask employees providing reviews to be balanced by providing pros and cons. This is very unique to Glassdoor and differentiates us from other review sites. As a result we continue to see about 70% of employees say they are ‘ok’ or ‘satisfied’ with their jobs and company – a number that has stayed consistent since Glassdoor launched.

    To your second point, employers (client or not) have no control over the ratings and reviews appearing on site—however we do give any employer the opportunity to publicly respond to their company’s reviews. Our mission is to help people everywhere find jobs and companies they love. And, we believe in leveling the playing field and want to help job seekers get a clear idea as to what to expect before they walk in the door of a new job.

    Thanks,
    Samantha

  5. @ Samantha: I thank you and appreciate your comments.
    1) As a for-profit organization, GD serves the interests of those who pay it money- the employers. Accepting money from companies that are being/can be evaluated weakens a sense of neutrality, objectivity.

    2) The perception of companies being able to “game” GD does likewise.

    3) Allowing the employer to have the final word in a discussion (as my colleagues and I were informed last year at a GD presentation) does that even further.

    Again, you’re not/and never have been setting GD up to be an employee’s Consumer Reports. I just wish you were, though…

    Cheers,
    Keith

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