Need to find a VP of Technology from an Internet Service Provider? How about a CFO from the office products manufacturing industry? Any executive level individual from any publicly traded company can be found on the Internet (along with their salary information many times) for only $15.00 a month. Does this sound too good to be true? Go to www.Hoovers.com! Not only can you get the names of the executives, you can research an industry, find a company’s competitors, get a listing of all the current IPO?s on deck, get the latest news on an organization as well as research companies on company culture, benefits and what type of employer they are. Hoovers is truly a one-stop research shopping area. I recommend a three step approach when working on Executive level positions and utilizing Hoovers:
- Research your current organization ? You may already know all of the competitors in your organization but it can?t hurt to double check. How was your growth in the last year? How does that growth stack up against your competitors? Take notes on the pros and cons of how you stack up against your different competitors so that you may hit those ?hot spots? with these passive candidates. Click on your competitors and your competitor?s competitors in order to retrieve an exhaustive list of all of the companies that would be considered a background match for your candidates.
- Research your competitors officers – As you click through those companies profiles, list those people who are in the position that you are recruiting for. Make sure you note the full name, title, company and city/state of location. If they are not on the list of officers, I suggest clicking through to the company?s homepage. I can?t tell you how many times a company will list their officers bios on their own site as well.
- Contact the list of possible candidate names by email – Executives on these lists are truly passive candidates so it?s very important that they are handled with kid gloves and recognized as non-job seekers. A phone call may be disruptive to their day as well as hazardous to their current position if it is misunderstood and overheard by superiors so I would recommend emailing them. Now you may say, ?Audra, names are great and all but how do I contact them passively by email?? There are several ways to get your hands on an email address. I suggest first clicking through to the company web site and see if you can get an email off of the site that displays the format in which they manage their email i.e. firstname.lastname@example.org, aslinkey, a_slinkey, audra_slinkey, etc. You know the full name of the individual so usually it?s a matter of simply finding the email format. You can also go to any email look up places and plug in the names of your candidates or better yet go to Yahoo People Search click on advanced and plug in the organization or domain to get a listing of those who have that organization in their email. The Ultimates email finder is very handy because it will search many email look up places all at once for you.
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Hoovers is just one of many ways to find executive level individuals but we have found it to be one of the least expensive while extraordinarily comprehensive in their research resources. Good luck!