Findly Buying Bernard Hodes? No, I Didn’t Get That Backwards

findlyHow’s this for a sign of the times: the 43-year-old recruitment advertising agency Bernard Hodes is being bought by a San Francisco-New Zealand upstart you may not have even heard of.

Bernard Hodes Group is part of the big agency Omnicom. Findly has been exhibiting at recruiting conferences, rolling out kitschy-named tools for managing candidates, mainly the coveted passive ones. Findly gets a big Madison Avenue sort of company to help it grow; Hodes gets a software-as-a-service techy company. Also, the union marries the market-to-them advertising part of the recruiting business with the community/CRM/gaming (engage them) part of it.

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Here’s a q-and-a about the deal. You’ll see the deal closed on Friday, and that Findly — I mean Findly/Hodes — is owned by the Symphony Technology Group.

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4 Comments on “Findly Buying Bernard Hodes? No, I Didn’t Get That Backwards

  1. The most interesting thing that may not be apparent is the fact that the private equity group that owns findly also owns a ton of assessment content from first advantage. So they now have assessments, an ATS, and a social media platform. These are the ingredients for a major play in the space. It will be interesting to see how they combine them moving fwd.

  2. Indeed. The key is in the integration (of the various acquisitions). They could become a smooth-running machine, or a bunch of loose parts bouncing around in a box…

    -kh

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