Friends with (Career) Benefits: Who You Know Still Matters

New research conducted by Classified Intelligence (in conjunction with ERE Media), shows that who you know still matters when you’re trying to land a new job.

The second annual survey of more than 170 recruitment managers shows that having a friend on the inside, or someone to vouch for you and pull some strings, is still a powerful way to get hired.

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According to the 103-page Classified Intelligence report, “Recruitment Advertising: Moving in New Directions,” 75% of hiring executives rank employee referrals as “effective” or “very effective”. In fact, having a friend on the inside scored a four on a 1-to-5 effectiveness scale, up slightly from 2006. Of interest, half of hiring executives plan to increase spending for referral programs in 2008.

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Recruitment managers seem to agree that the major players — Monster, CareerBuilder, and HotJobs – are less effective than referrals. The “big three” websites scored an aggregate 3.2 on the five-point effectiveness scale.

Niche job boards scored slightly higher in effectiveness, at 3.4. But local niche boards rated lower, at 2.5. The least-effective recruiting methods? Print advertising and diversity websites, which both scored 2.2 — or “not very effective.”

Elaine Rigoli has nearly 15 years of experience managing content and community for various B2B and consumer websites. Elaine has written thousands of business and technology articles and has been quoted in The Wall Street Journal and eWeek, among other publications.

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