Gender-Neutral Lipstick: New ERE Group Puckers Up

There is a new group on ERE called Lipstick, but don’t let the name scare you off. Nearly 50 ERE members have joined so far – both women and men — and moderator Maureen Sharib couldn’t be happier.

This new lounge on ERE is a place where members can talk about the issues they encounter in their human capital careers and insights on recruiting-related topics.

“It’s high time we discuss these issues in the Recruitosphere,” she says.

What sparked her idea? Sharib, a names sourcer and frequent ERE contributor, says it was “probably because of the elections this year and watching the gender-related hype.”

But the idea had been brewing for some time, she admits.

Sam Medalie suggested it to me, though, if you want to know the truth, after witnessing the hellabaloo that broke out in some of my groups around this subject. He crystallized the need to me and I acted on it,” she says.

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“I hope to get the subject recognized by the community for the importance it carries in all of our lives,” she says.

Sharib is not alone in wanting more online social networks to discuss women in the workplace. In fact, she launched this new group just a week before another unique online community for businesswomen gets started.

Though not affiliated with ERE, this new online community is being spearheaded by some very influential businesswomen. The new social group is called The Women on the Web (otherwise known as and is scheduled to launch officially on Saturday. Female business and media pioneers Liz Smith, Lesley Stahl, Mary Wells, and Joni Evans are four founders of the website, which will compete with female-friendly destinations such as iVillage or More. Wowowow says it will provide glimpses into the personal lives and beliefs of a group of businesswomen who have broken through glass ceilings. Actresses Lily Tomlin, Jane Wagner, and Candice Bergen are also expected to be frequent contributors to the new wowowow community.

Interested in sharing your own thoughts with the new Lipstick community? Sharib says she hopes more people will stop by to share insights, opinions, and commentary.

Elaine Rigoli has nearly 15 years of experience managing content and community for various B2B and consumer websites. Elaine has written thousands of business and technology articles and has been quoted in The Wall Street Journal and eWeek, among other publications.


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