Here’s How NOT to Build a Candidate Relationship

Editor’s note: The name and contact information for the recruiter have been anonymized. Tim’s post originally included it.

This is an actual email message I received recently:

Good afternoon,

I am going through updating our resume database and it looks like we have an old one on file for you. If you are currently seeking new restaurant management opportunities or know of someone that is, please email me your most recent resume, explaining any gaps of employment (if any).

If your referral is placed through us, we will send you $100.

Thank you,

Kim 
Recruiting Facilitator
“Industry Experience. People Results.”
Anytown Recruiting Agency
Anytown, USA,
(555) 555-4050 Ext. 401
(877) 555-4001 Ext 401
Fax (555) 948-1290
kimrecruiter@anytown.com
www.anonymousrecruiters.com

Let’s break this down for Kim and maybe we can give her some pointers on the next communication she sends out:

1. “Good Afternoon”  – I actually received this email at 11:56am – so it was close to afternoon – I would have hoped for maybe a little more personal context – “Good Afternoon Tim!”

2. “I’m updating my database” – Good for you! I can’t remember ever sending my resume to someone in Anytown or being a restaurant manager, but apparently I’m in the database. Might I suggest a bigger call to action.  “We have a client who has interest in your background! Contact me regarding this opportunity!”

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3.  “If I’m seeking a restaurant manager opportunity or know someone who is” – I’m not, I don’t – does that mean I don’t have to contact you back!?  Or does it mean I should send you a referral and my resume – I’m a little confused.

4.  “Email me your most recent resume and explain any gaps” – Well, we hardly know each other, but alright, I guess…

5. “If…We’ll send you a $100? – So, let me get this straight – I send you a referral, you hire them and Bam! I send me $100!  Wow – will it be cash or check?

I wanted to share this message in its entirety just in case someone might know of a restaurant manager and need an extra $100!

To Kim’s credit, her signature line and contact information is great!  Sure it lacks any social context of Twitter or LinkedIn, but 4 colors and 3 fonts – someone put some time into that!

People – it really just isn’t that hard to do recruiting – but we make it look like we are trying to launch the space shuttle sometimes.  Come on, at least put in a little effort!

Tim Sackett, MS, SPHR is executive vice president of HRU Technical Resources, a contingent staffing firm in Lansing, MI. Tim has 20 years of HR and talent background split evenly between corporate HR gigs among the Fortune 500 and the HR vendor community ? so he gets it from both sides of the desk. A frequent contributor to the talent blog Fistful of Talent, Tim also speaks at many HR conferences and events. Contact him here.

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