How Does Your Workplace Culture Jibe With Your Preference? Ask Jiibe

Here’s a company that’s set itself the goal of helping people lead happier lives and helping companies build happier and more productive workplaces.  When Jiibe Solutions (profile; site) has accomplished those tasks it may as well just go on to create peace on earth.

Greg Scott, co-founder and CEO, harbors no illusions about the challenge he and his partner, Stephen Race, have set for themselves. “Well,” he said, explaining his vision, “it takes some companies a while to understand the value of being entirely open. It’s still a small percentage, but I was quite surprised (at how many do).”

What he’s talking about is Diialog, a sort of company-wide 360 assessment that takes the measure of company culture. It’s designed to reveal the culture as it is and compare it to the culture employees — and company leadership — desire it to be. In its purest form, the results would be reported to the entire company and made available on, a site that matches jobseekers to companies based on “fit.”

There are categories for management style, vision, and social consciousness; 10 factors in all. When enough employees complete the assessment, the results can be revelatory, showing the gaps, as well as the company strengths.

“I kind of think of this like management by wandering around,” says Scott, referring to the communications that open up when executives hit the plant floor and talk with the troops.

Founded in 2007, Jiibe Solutions (a takeoff on jibe, meaning to be in harmony or agreement) has two products:

  • Diialog is the flagship product. It’s a proprietary corporate assessment survey completed by a company’s employees. It produces a profile of the culture and environment its employees experience as well as producing a composite portrait of the workplace they desire. The tool is intended to be a continuous sort of self-assessment that shows where the gaps are and helps company leaders address them.
  • is the completely free self-assessment tool that helps individuals discover the kind of culture and work environment that best fits them and then matches them against suitable companies. It is essentially a generic version of Diialog.

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Jiibe’s data comes from surveys completed by users of the site and, in some instances. from the internal Diialog surveys undertaken by Jiibe Solutions’ clients. Most of the companies on the Jiibe site have only one or two survey respondents; too few, Scott acknowledges, to provide any statistically reliable data. “These are interesting,” he says, “not scientifically valid, but a point of discussion.”

His hope is that as more companies participate (in a Diialog survey) they will be as open as Quicken Loans to make the results available on Jiibe. “They have great openness,” Scott says.

The value for a company in performing this psychoanalysis, according to Jiibe Solutions, is that those “willing to be this open and engage their employees are the ones that are most able to quickly adapt to a very dynamic and competitive marketplace.”

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The founders have years of experience in the recruitment field. Greg Scott founded an early online ATS company ( which he sold in 2004 to Canadian IT staffing and recruiting firm Brainhunter Inc. A serial entrepreneur, he founded and ran a theatrical production company in Las Vegas, before launching Jiibe Solutions.

His partner, Stephen Race, is an occupational psychologist with a decade of experience working on recruiting assessments and issues of cultural “fit.”

The two worked together for a brief period at Talent Technology (profile; site), best known for its HireDesk ATS.

The challenge for Jiibe Solutions is the same every user-dependent Web 2.0 site has: Getting a large enough number of employees to participate to make the results statistically meaningful.

Thus, says Scott, a priority for the company is to “partner with other groups that have benchmark data.” observes Scott.

As Scott told one blogger, “The beauty of this is that we’re taking advantage of the crowd and turning the traditional job search on its ear.”

John Zappe is the editor of and a contributing editor of John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.


2 Comments on “How Does Your Workplace Culture Jibe With Your Preference? Ask Jiibe

  1. John –

    I’m left wondering how many employee participants are needed to make the statistical results truly meaningful. Would a small company of less than 100 employees benefit from engaging in this process?

    Thanks for this profile. I remember reading about this site a year ago and had pegged it another “eHarmony for jobs” – while I can see the matching component is there, I’m glad to see they’ve creating something both novel and potentially very useful.

    Finally: one correction. Talent Technology’s ATS product is HireDesk. HireVue is the company who was an early innovator and entrant into using video in the hiring process (not to be confused with the video resume though!).

    All the best,

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