I’m Bitter About Twitter

Well, besides the catchy title, I’m fairly bitter about most “social media.” I’m hoping I can get a few people to yell “AMEN!” here because I know this post will have its critics.

So… Why am I bitter?

  1. It is not God’s gift to Talent Acquisition. With all of the posts on this site and others, you would think that Social Networking is a gift given from above as if we have been in drought for the past 100 years. For those of us with jobs to fill, the gift is the enormous amounts of candidates at our fingertips coming from every media known to man right now. The best people are always hard to find. However, with a little work using a variety of different means, we can find them! I don’t need to Tweet to get results. Maybe I’m just not cool enough to be a Tweeter-Tatter.
  2. It is not the most difficult thing to grasp or learn. Every day as you read through the blog, you see about 80% of the posts dominated about ‘how to use social media.’ Really? Here’s a tip: Hop on the tweeter box and start typing about how much you know … or how great the hamburger you just had was. It doesn’t matter: make it interesting (or not, for that matter) and you’ll probably get some increased web traffic, a few candidates that you have no interest in speaking with, and become ERE-famous for being a great social-networker!! Congrats! OK, OK … I’m being harsh now. Seriously though, if you can navigate the Internet and are a member of one social media outlet, it’s not that difficult to learn a second. Or you can search “10 tips on being a great social networker” … I think you’ll get about 100 different blogs/articles.
  3. It doesn’t work for everyone. Allow me to give you a scenario from my world: Let’s say I’m looking for a Project Director with an Engineering Degree who can and has managed a multi-billion dollar healthcare facility. Further, he/she needs to have a P.E. License (Professional Engineer), be LEED AP Certified (environmental), and international project experience, among many other things. Am I going to find this person by tweeter-tattering? No. In fact, if I tell someone like this to follow me on the Tweeter, the response I may get would go something like this: “Oh yes, I love those speakers too.”
  4. Stop Already! Enough is enough. I’ve always had a general thought about recruitment (aka Talent Acquisition — the fancy name we give ourselves … I like it). It’s not difficult to be in our world… Our job isn’t that tough. But … it is time-consuming, and it does take a bit of salesmanship. Not everyone has that natural salesmanship in themselves. Last, you should know your market, whether that be construction, engineering, IT, finance, etc. This is all-too-difficult for some to overcome. With that said, do we need 20 more articles on how to use Twitter? If you don’t get it by now, it may be time for a career change. I hear AIG is a great place to work!

Disclaimer: I’m young, I’m hip, and gosh-darnit people like me! As opposed to a dinosaur who doesn’t understand social-media … I get it. Some of you tweeters out there do get results. If you’re doing mass-hiring for customer-service positions, looking for a great business developer, or even looking for a software guy/gal, it may work for you! I also understand that there are many 3rd-party folks, business owners, website developers, etc., who are trying to get their brand out there … I get it! It probably works great for you. But for the every day recruiter, depending on your business, it seems like anything more than 10% of your day spent on a few of these outlets would be a waste of time. Yes, it is OK to use these means; but let’s just all calm down a little, take a deep breath, and get some work done. Happy hunting!

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P.S. Does anyone know how I can get updates about what Cameron Diaz did today? I can’t seem to find a good source. Oh … wait … never mind …

(Editor’s note: Sometimes we see great blog posts on ERE.net, and when we do, we publish them here with the permission of their authors. This post was originally on Scott’s blog.)

Scott Weaver is the director of talent acquisition and development at Cumming Corporation, an international project and cost management consultancy with more than 20 offices worldwide. Possessing over 10 years of experience in talent management, he specializes in leading recruitment strategy with predictive data analytics, passive candidate sourcing, and developing scalable talent initiatives in line with corporate strategy. He has been leading Cumming Corporation’s talent acquisition team and strategies for eight years and started his recruiting career within a staffing environment where he was the top revenue producer for his position nationally.

He is based in San Diego with his wife Francesca and their daughter, Juliet. He enjoys time with his family, the San Diego craft beer scene, and cheering on his Alma Mater, the Crimson Tide.


10 Comments on “I’m Bitter About Twitter

  1. I hear you! I spent yesterday fretting because I didn’t tweet enough and knew I’d lose followers. whatEVER. And some days I just don’t have any amusing thoughts.

    This is a very small, self-referential world we (those of us who are all over social media) live in. It’s important to remember that there are plenty of people – leading productive, high-net-worth lives – out there who don’t think about social media from one day to the next. Doesn’t make them idiots. Doesn’t make us geniuses.

  2. Who else found it ironic there was a link to follow ERE on Twitter at the bottom of this post? But I do agree with you to some extent. Social Media is not a panacea of talent acquision. Much like when Monster & other pay boards hit the internet, it’s simply another tool that allows us visibility to candidates. I’ve found Twitter to be a little too “high touch” in terms of talent acquision – I think it’s a better knowledge base than talent hub.

  3. Thank you Scott.

    Finally someone has noticed that the Emperor has no clothes. For those of us who are over 23 years old, it is amazing that we were able to conduct business, build huge buildings, go to the moon, and a few other minor accomplishments without Social Networking.

    It is amazing that we were able to do it at all. Must have been just good luck. Funny though, we were able to build monuments that have lasted for thousands of years without 3-G cell phones, web sites, or even electricity.

    Maybe there is a principle here? Nah, must just be the rantings of someone who is not young, not hip, and no one likes him anyhow.

    Well, got to get back to my Social Networking, so I can do some real work and accomplish something lasting.

  4. I actually think the need to “twitter” is for everyone to get their 15 minutes of fame. Frankly the posts of those I follow are not that interesting nor is the fact that I am drinking a chai soy tea latte at the Starbucks on the corner of – well you get the drift. Perhaps I simply need a more interesting life but I agree with Scott many of the niche/professionals will not have time to be on twitter.

    Got to go manage Facebook, Linkedin, Plaxo, Execunet, etc by mid-morning I am exhausted.

    Thanks for the simulating discussion – I am going to look for you on twitter :).

  5. Amen,

    I am extremely technically competent on google search strings, linkedin searches (even using boolean searches to find people out of network), etc… I am also young and hip.

    That being said, I agree with you 100% in my day to day efforts, I find the phone to be a far far more effective tool for name generation and development than all of the social media resources put together.

    The problem as I see it is threefold:
    1) It’s easier to get rejected via email. For this reason I think most recruiters like the social media spin. It takes a thicker skin to pick up the phone and actually reach out to someone in person that you have never spoken to before.
    2) It’s popular. People do things because they are popular. I probably get 20 emails a day for “web 2.0” sourcing technique seminars, training videos, etc…
    3) It sounds good to management. Most of the tools are free and you can talk about your company being on the cutting edge of recruiting.

    I still use social media to set up a recruiting project, but this is mainly to orient myself. When it comes down to the nitty gritty, the phone is my primary tool for finding and approaching potential candidates.

  6. Amen, brother! I’m on Twitter, and for the life of me can not figure out what all the commotion is about. It’s NOT the be-all and end-all in sourcing tools that people claim it to be. For branding and marketing yourself, or for candidate tracking and interactions, it’s effective. Think about it this way… don’t you have to find the person (or them find you) in order to follow them or have them follow you on Twitter? That means….you’ve already sourced them, right?!?! 😉 The rest is just candidate management. Put them in a manilla file, put them in your ATS, add them to your LI network, or add them on Twitter. It’s all the same.

  7. As a 35 year old that has been interested in IT and gadgets since about 8years of age. including owning my own IT business for 5 years and still developing web sites, etc in spare time I like to consider I’m up-to-date. I am always interested in efficiency. Twitter seems a waste of time to me. I think it will be a fad. I could be wrong.
    Basically as a business owner (recruitment) I look at return on investment in terms of time, etc. Most Social Media is a waste of time. The only ones I have used to limited success is LinkedIN and Facebook. With LinkedIN leading by far in potential.
    I have spoken to many other savvy people in our game and people spending a HUGE amount of time trying to use these tools – they give the same feedback.
    After 15 years in Recruitment I have come to the conclusion that the traditional methods still win. These tools can assist, but if I spent more than 30mins a day using them I would question my sanity.

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