In Praise of Recruiters: A CEO Discovers the Magic of Working With a Recruiter

Vanessa-Merit-Nornberg mugIt doesn’t matter whether you work for yourself, an agency, on a retained basis or you get paid only if you place, if you’re an independent recruiter you’ve heard the “why does it cost so much” tune.

Your clients have said it in a hundred different ways, but it always comes down to cost. And try as you might to explain the value you provide, the skills you offer, the expertise you have, the quality your bring, and the time you save, so many clients still have that little nagging voice (which might be coming from a hiring manager or CFO or owner) asking why don’t they do what you do and save  a few dollars.

Every now and then comes a CEO who gets it. Vanessa Merit Nornberg, owner of a body and costume jewelry business, is one of them. She wasn’t born a believer in using external recruiters. But she became a convert when she was persuaded to work with a fashion recruiter to fill a position.

Nornberg was so impressed with the result that she wrote about the virtues of working with external recruiters for the Inc. magazine audience. Her article begins with a confession:

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My company, Metal Mafia, has an excellent candidate screening process, a super training program, and a very successful team of employees to show for it.

But hiring has always been a difficult task for me because each time I get ready to hire, it takes me forever to find the right type of candidates to even get the screening process started.

By the end of her short story, Nornberg is applauding the process and praising the work of the recruiter. “The cost suddenly became much less, because I saved so much time in the process, and because I got a pool of applicants who were decidedly better to choose from than in the past,” she writes.

Read her full article here. And don’t miss the part where this smart, savvy CEO discovers that the best candidates don’t send resumes.

John Zappe is the editor of and a contributing editor of John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.


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