Industry to Watch: Search Marketing Professionals

Onward Search has teamed with the Search Engine Marketing Professionals Organization to promote search marketing as a career choice for job seekers across the country. The two will partner to develop content modules, training programs, and other offerings around search marketing career development.

Will this partnership increase the pool of search marketing talent available to the industry? It’s too early to tell, but Ken Clark, Onward Search’s co-founder, says one of the biggest challenges facing the search marketing industry is to rapidly grow the supply talent in order to meet its anticipated growth over the next decade.

The two organizations say this partnership is nothing more than an opportunity to help grow the talent pool in the search marketing industry.

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Jeffrey Pruitt, president of SEMPO, says that as the demand for search marketing professionals continues to grow, “it is important the industry develops training, education, and career development options so we can encourage new entrants into the industry.”

As part of the agreement, Onward Search will provide its employees, after one-year of full-time employment, with $1,200 in tuition reimbursement toward courses offered by the SEMPO Institute, as well as full reimbursement for individual SEMPO membership.

Elaine Rigoli has nearly 15 years of experience managing content and community for various B2B and consumer websites. Elaine has written thousands of business and technology articles and has been quoted in The Wall Street Journal and eWeek, among other publications.


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