Internet Recruiting Best Practices

Over many years of using the Internet to locate passive candidates on a number of different search engines, I have compiled a list of what I call “Best Practices.” These are nothing more than helpful hints that, if utilized, will make your Internet recruiting experience more enjoyable.

Minimizing Results – So often when you run a search you see tens of thousands of results. Sure, you might see some resumes as well but for all you know your next placement is link number 20,000. Your objective in any Internet search is to get your results down to between 75 and 150 results. This is a manageable amount that anyone can go through in one session. The way you do this is through the use of additional keywords culled from your job order, and the often overlooked NOT words. NOT words are those keywords with a minus sign in front of them (when using Google) that you do NOT want to appear in the results. Sometimes you can get rid of thousands of pages of unwanted “junk” by putting in a few of these.

Right Clicking on Results – When you have your search results in front of you, instead of clicking on the blue link to go to the page you want to look at, try right clicking on the link to get a menu. One of the menu items is “Open in New Window.” Select this menu item and your result will open up in a new window. By doing this you will not disturb your original results page. There are those times when you can start clicking away and find yourself 10 or 20 pages away from the original results page.

Cheat Sheet – This is a must. Internet search engine strings are full of special characters. Parentheses, asterisks, pipes, tildes, dots, minus signs, etc. These characters are part of strings that the search engines use to locate results for you and all require an exact syntax to work properly. You should not try and type your strings in manually every time you do a search. Create a document that contains the search string you use over and over. When you begin an Internet recruiting session, open the document and copy and paste the strings into the search engine text box.

Article Continues Below

These “best practices” are excerpted and abridged from my new book, POWER SEARCHING FOR FREE RESUMES ON GOOGLE – A Guide to Advanced Search Techniques and Methods. You can find out more information on this resource on my website.

Mark E. Berger, C.P.C., AIRS CIR has been in recruiting since 1979. He is currently a partner in Ramsey Fox, Inc., an IT services firm and its predecessor, M.E. Berger & Associates since 1986. He has been heavily involved in Internet recruiting and is an expert on recruiting and sourcing products, services available on the Internet and how these products add to the bottom line. Mark’s interests include successfully integrating both computer and Internet recruiting technology into a traditional recruiting environment. He has taken AIRS I and II training and has obtained the AIRS CIR designation. Mark is also on the board of directors for the Missouri Association of Personnel Services. He can be reached at

Mark E. Berger, CPC has been in permanent placement since 1979 and has been a partner in Berger/Nowlin, Inc. since 1997. Previously, he owned M. E. Berger & Associates, a permanent placement firm. He has been heavily involved in internet recruiting since 1996 and has successfully attained the AIRS CIR (Certified Internet Recruiter) designation. He is on the Board of Directors for the Missouri Assn. of Personnel Services and can be reached via email at


Leave a Comment

Your email address will not be published. Required fields are marked *