It’s National Coffee Day (And Now We Know Where to Find the Benefits Coordinator)

Hey you there. Coffee person. That’s right you pouring your third cup before it’s even 9 a.m. You must be the HR benefits coordinator.

How did I know? Dunkin’ Donuts and CareerBuilder told me. The two of them teamed up again this year to survey workers about their coffee habits. Among other things, they found that HR benefits people are among the professionals who say they most need that cup o’ joe to get through the workday.

Now why would they do such a survey? Well, today, besides being Rosh Hashanah, the Jewish New Year, it’s also National Coffee Day. Spend a little money doing a fun survey about coffee, kick it out to us coffee-drenched writers (we rank 4th on the most-in-need-of-coffee list), and voila, a little PR for the two companies.

Why CareerBuilder? It knows a ton about jobs and workers. Why Dunkin’ Donuts? It actually has decent coffee and donuts, the staple of employee meetings everywhere.

As much meaningless fun as it is to know that scientists and lab technicians are at the top of the professions most in need of their coffee, the survey is actually scientific. It’s done by Harris Interactive and has all that statistical percentage probability and error calculation, which you can find here, should you care.

Article Continues Below

Among the little nuggets is the revelation that 61 percent of workers drink two cups each workday; 28 percent drink three. Hotel workers and lawyers and judges are most likely to take theirs black. HR professionals and personal caretakers take it with cream and sugar. That somehow doesn’t surprise me, but I can’t say why.

One more thing especially for the Millennials: 36 percent of workers 18-24 say drinking coffee has helped their careers because it gives them a chance to network with their co-workers. I’m presuming that happens as they stand around the coffee maker, waiting for the next pot to be ready.

Should CareerBuilder and Dunkin’ Donuts (I’m using their names again, since “mentions” are one metric by which PR and marketing people — 2nd on the most-in-need of coffee list — measure success), should the two companies do the survey next year, one thing I’m hoping they’d look into is why is it the person who takes the last cup never makes a fresh pot?

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.

Topics

1 Comment on “It’s National Coffee Day (And Now We Know Where to Find the Benefits Coordinator)

  1. I like coffee in the :AM. Grind Colombian coffee beans of the basic store brands.

    Actually found no difference in taste when compared to designer brands.

    But, starting to notice the free trade and save rain forest joe. Should I? Will I really be supporting anything beyond the lable?

    But, during the day I do tea. Green, Earl, Assam…..I get around. Use the loose leaf through a Finum tea filter.

    Tea dosen’t get you so hyped-up and has lots of antioxidants.

    Just though I’d input my one cent worth (cut-back from two cents owed to the times).

Leave a Comment

Your email address will not be published. Required fields are marked *