Jigsaw CEO Podcast: The Company That Invented Trading Business Cards For Profit is Evolving

Jigsaw changed its slogan last month, eliminating mention of the business cards for which it became famous as a resource for recruiters.

Now, instead of saying “Buy and Trade Business Cards” the Jigsaw tagline is “Complete, Collaborative Business Information.” The change reflects the evolution of Jigsaw, according to its co-founder and CEO Jim Fowler, who joined us in a podcast recently to tells us the company is broadening its reach.

In the 8-minute podcast, you’ll hear Fowler tell us that recruiters are the most active networkers among the 400,000 members of its community; that sales people are the biggest users; and that Jigsaw is going beyond what is on the face of a business card to include data about the employee’s company itself.

In the last several months, Jigsaw has rolled out new products specifically for companies. Jigsaw Team, introduced in September, is a corporate account shared among the participating employees. Jigsaw Clean is a service that cleans corporate CRM databases, discarding dated, departed and duplicate contacts and updating the ones still good.

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It’s also added rewards for updating business contact information.

But all this activity doesn’t mean a change in focus for the company that declares its mission to be the mapping of every business on the planet.

Listen below to CEO Jim Fowler discuss where Jigsaw is today and what the future may bring.

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.


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