The SHRM .jobs council conference call, proposed for today, has now been scheduled for Thursday.
Today’s call was moved to Thursday after scheduling issues were raised, I’ve been told. I sent the council’s manager, Gary Rubin, an email seeking to confirm that, but have not yet heard for sure. Rubin is SHRM’s chief publishing, e-media, and business development officer, and point man for its .jobs affairs.
If you’ve been following this story, then you know the issue. There’s plenty of background available here in the ERE archive. Briefly, the nine-member council was appointed by SHRM to review a proposal to allow non-company names to be used in conjunction with the .jobs Internet extension.
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The request for a change to the rules was made by Employ Media, after it had already joined forces with DirectEmployers Association in launching dozens of new job boards with names like Nursing.jobs and Atlanta.jobs. These sites have now been taken off line.
The Society of Human Resource Management is involved because it is a sponsor of the .jobs address extension (technically referred to as a domain or a TLD).
Some thoughts concerning .Jobs. I spoke with a number of people about it at the ERE Conference in San Diego. Those who were for it were adamant about it. Others simply dismissed it saying it would not be get to the point of relevance.
Myself, I believe that it would take an enormous amount of marketing and education to convince consumers that .Jobs not only exist but is an important standard for jobseeker job searches. Because of that, I am skeptical about its future.
I think that .jobs would be very popular if it was used in conjuction with job boards.