LinkedIn Turns on Damage Control in Light of Google for Jobs, Underscores It’s Not Indeed

With all the chatter around Google putting a chokehold on Indeed.com, LinkedIn clearly wants to make sure people know it’s not in the crosshairs too. Jeremy Rozicer, SVP of recruiting at Oak Solutions Group Inc., shared an email from its LinkedIn representative earlier this week.

Here’s the message:

Google has invested time and resources into a new feature, Google for Jobs, that will be reshaping the recruitment landscape in the near future. Below is an outline on how this product will work, and what it means for LinkedIn and our customers.

What is it?

  • New feature in search that collects millions of job postings from the web and lists the actual jobs. Clicking on a job to apply will redirect you to the job posting destination site (i.e., LinkedIn, Glassdoor).
  • Google is partnering with companies such as LinkedIn, Glassdoor and Career Builder, but not Indeed*.
  • Initially available in US-only; Primary focus is hourly and mid-skilled talent, although this could change overtime.
  • Check out this 2-min video to see the experience.

What does it mean for LinkedIn and our customers?

  • LinkedIn has partnered with Google on this initiative to index LinkedIn jobs on search (see USA Today article).
  • Most of LinkedIn’s traffic is direct to LinkedIn.com, so this partnership offers a new avenue for job discovery.
  • LinkedIn jobs are rich with content about the company, team, salary, etc. Hence, we have the potential to be a preferred source for Google Jobs, which was not possible before.
  • We believe that this will translate into more traffic to our jobs and applications for our clients.

Poor Indeed. Last year’s darling is this year’s radioactive waste. LinkedIn shouldn’t get too comfortable though. If it doesn’t think that it’s Google’s eventual target in all this, then it’s fooling itself. Indeed is just lower-hanging fruit.

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Eventually, Google will turn its attention to Microsoft and the bigger pie it represents. At that point, I’d be a bit surprised if LinkedIn is still feeding jobs into Google for Jobs, or likelier, I’ll be surprised if Google even shows them in their search results.

Indeed did the same thing 10 years ago. Job boards who fell in love with the free traffic Indeed gave them soon soured as free visitors dried up and marketshare deteriorated. LinkedIn would be wise to revisit that lesson. Those who don’t study history are doomed to repeat it.

Joel Cheesman has over 20 years experience in the online recruitment space. He worked for both international and local job boards in the late ‘90s and early ‘00s. In 2005, Cheesman founded HRSEO, a search engine marketing company for HR, as well as launching an award-winning industry blog called Cheezhead. He has been featured in Fast Company and US News and World Report. He sold his company in 2009 to Jobing.com. He was employed by EmployeeScreenIQ, a background check company. He is the founder of Ratedly, an app that monitors anonymous employee reviews. He is married and the father of three children. He lives in Indianapolis.

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4 Comments on “LinkedIn Turns on Damage Control in Light of Google for Jobs, Underscores It’s Not Indeed

  1. One way that LinkedIN might differentiate themselves in the marketplace and gain a stronger foothold against Google is to strengthen their ancillary services (e.g., LinkedIN Groups). As owner of a group having a substantial membership, I am disappointed at their recent redesign of stripping of functionality around Groups. This does not bode well for their continued support of this service, and I fear that without a distributed set of service differentiators for this company, LinkedIN is going down the same hole as Indeed.com.

  2. Linkedin has already begun to kill themselves. Linkedin is super expensive, their not even a prime choice for bootstrap or funded businesses. Also, Google is a AD giant, they have this in the bag. I would rather run my AD’s on Facebook, Twitter or Google rather than Linkedin due to the prices. Linkedin also has bad support for groups among other things. And last, Google isn’t the king of UX, they’re services suffer from BAD UX design which can lead to an early death of of products. With today’s economy and the amount of new businesses on the rise Linkedin will no longer be a factor in the next 5 years. And last…. Staffing companies use more than one platform for gaining resumes not every platform has all the resumes or profiles….

  3. LinkedIn has a major problem. It has forgotten customer service – just like a true tech firm. Last summer my credit card number was stolen. LinkedIn was the likely candidate. However, they were incapable of sending me a phone number to call them. Instead of me calling them, they called me with a spoofed caller ID – 1234567890 Of course, I will talk with someone about a stolen credit card who calls me with a stolen caller ID – NOT! Nor will they Ever get money from me again. Take note LinkedIn investors. Imagine this happening hundreds of times per day.

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